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How can we make a living if we give it all away? Mike Taylor Index Data [email protected].

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How can we make a living if we give it all away? Mike Taylor Index Data [email protected]
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Page 1: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a livingif we give it all away?

Mike TaylorIndex Data

[email protected]

Page 2: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

It's not about “Why open source?” any more.

It's about “How open source?”

Page 3: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

It's not about “Why open source?” any more.

It's about “How open source?”

“Won't programmers starve?”

Page 4: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

But briefly on “why” ...

“Six Myths” countered by Ingres1. OS is a niche IT sector2. OS cannot support mission-critical applications3. OS companies do not own their intellectual property4. OS technology does not offer professional level support5. OS is unregulated and anyone can contribute code6. OS software is not secure

Page 5: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

But briefly on “why” ...

“Six Myths” countered by Ingres1. OS is a niche IT sector2. OS cannot support mission-critical applications3. OS companies do not own their intellectual property4. OS technology does not offer professional level support5. OS is unregulated and anyone can contribute code6. OS software is not secure

Remember, this was Ingres, not Index Data!

Page 6: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

The key question:

How can we make a living if we give it away?

Page 7: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

The key question:

How can we make a living if we give it away?

Because after we give it away,we still have it!

Page 8: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

After we give it away, we still have it

This only works because copying is zero-costfor software.

Because copying is expensive for hardware,it took people a long time to grasp this.

(And even now, not everyone gets it.)

Page 9: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Another take on the key question:

How can we make a living if we give it away?

Page 10: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Another take on the key question:

How can we make a living if we give it away?

It depends on what you mean by “it”.

Page 11: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

It depends on what you mean by “it”.

In fact, we don't give away ownership of thesoftware, and we don't give away our time.

We just give away a perfect copy.

We still own the software – no-one can sella proprietary derivative.

(The GNU GPL makes this very clear.)

Page 12: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

So what is the point of open source?

It changes the vendor/customer relationship

No longer adversarial but in partnership.

Page 13: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

So what is the point of open source?

It changes the vendor/customer relationship

No longer adversarial but in partnership.

We make a living by giving you what you want

Proprietary software earns money by denyingyou what you want.

Page 14: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Free as in freedom

Free speech vs. free beer.

Free beer is bad for the barman, but freespeech is good for everyone.

Page 15: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Free as in freedom

Free speech vs. free beer.

Free beer is bad for the barman, but freespeech is good for everyone.

(Except George W. Bush, of course.)

Page 16: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Information wants to befree

Page 17: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Information wants to betied up and spanked

Page 18: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Information wants to beanthropomorphised

Page 19: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Back down to earth – some practicalities

What's in it for customers?

* No vendor lock-in

Page 20: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Back down to earth – some practicalities

What's in it for customers?

* No vendor lock-in* Change the product yourself

Page 21: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Back down to earth – some practicalities

What's in it for customers?

* No vendor lock-in* Change the product yourself* No product end-of-life

Page 22: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Back down to earth – some practicalities

What's in it for customers?

* No vendor lock-in* Change the product yourself* No product end-of-life* Level playing field

Page 23: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Back down to earth – some practicalities

What's in it for customers?

* No vendor lock-in* Change the product yourself* No product end-of-life* Level playing field* Open source => open standards

Page 24: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Back down to earth – some practicalities

What's in it for us?

* Our customers trust us (in the post-FUD era)

Page 25: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Back down to earth – some practicalities

What's in it for us?

* Our customers trust us (in the post-FUD era)* We don't spend on closed-source overheads

Page 26: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Back down to earth – some practicalities

What's in it for us?

* Our customers trust us (in the post-FUD era)* We don't spend on closed-source overheads* We catalyse contributions

Page 27: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Back down to earth – some practicalities

What's in it for us?

* Our customers trust us (in the post-FUD era)* We don't spend on closed-source overheads* We catalyse contributions* We get to make cool things

Page 28: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Back down to earth – some practicalities

What's in it for us?

* Our customers trust us (in the post-FUD era)* We don't spend on closed-source overheads* We catalyse contributions* We get to make cool things* It's just a better way to live

Page 29: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Perhaps an important question librariansshould now be asking their vendors is:“Who are the highest paid the people inyour organization? Your salespeople oryour service people?”

– Carl Grant.

Page 30: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Perhaps an important question librariansshould now be asking their vendors is:“Who are the highest paid the people inyour organization? Your salespeople oryour service people?”

– Carl Grant.

(Since I am not a sales person, I want the answer to be “support people”.)

Page 31: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

So how do we actually make money?

* Sponsored development of core tools

Page 32: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

So how do we actually make money?

* Sponsored development of core tools* Integration (e.g. with existing auth systems)

Page 33: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

So how do we actually make money?

* Sponsored development of core tools* Integration (e.g. with existing auth systems)* Hosted solutions (small but growing)

Page 34: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

So how do we actually make money?

* Sponsored development of core tools* Integration (e.g. with existing auth systems)* Hosted solutions (small but growing)* Custom development

Page 35: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

So how do we actually make money?

* Sponsored development of core tools* Integration (e.g. with existing auth systems)* Hosted solutions (small but growing)* Custom development* Support

Page 36: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

So how do we actually make money?

* Sponsored development of core tools* Integration (e.g. with existing auth systems)* Hosted solutions (small but growing)* Custom development* Support* Training

Page 37: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

So how do we actually make money?

* Sponsored development of core tools* Integration (e.g. with existing auth systems)* Hosted solutions (small but growing)* Custom development* Support* Training* Non-free licences for proprietary derivatives

(only works with GPL.)

Page 38: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Software is largely a service industryoperating under the persistent butunfounded delusion that it is amanufacturing industry.

– Eric S. Raymond.

Page 39: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Software is largely a service industryoperating under the persistent butunfounded delusion that it is amanufacturing industry.

– Eric S. Raymond.

IBM understand this.

Page 40: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Software is largely a service industryoperating under the persistent butunfounded delusion that it is amanufacturing industry.

– Eric S. Raymond.

IBM understand this.Anyone who doesn't, provides lousy service.

Page 41: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

“Do not underestimatethe power of the dark side”

We will never get very rich through OS.

You can only do that by selling the same thingmany times.

We only get paid for work that we actually do.

Page 42: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

The temptation to go proprietary

We have tried this a couple of times:* Z'mbol* Metaproxy

It just makes us miserable.Showed us the costs of not being open.

(But we might do it again one day, given the right product.)

Page 43: How can we make a living if we give it all away? Mike Taylor Index Data mike@indexdata.com.

How can we make a living? Mike Taylor, Index Data, [email protected]

Summary

* Software is more about service than product* Giving away product costs us very little

(probably less than nothing)* This catalyses service contracts* The vendor-customer relationship is

completely different in OS projects.


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