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How Clothing Store Fixtures Can Make or Break A Business
Transcript
How Clothing Store Fixtures Can Make or Break A Business
Store Fixtures Can Deliver Successful Sales Just as location is
key to prime retail real estate, store fixtures and the ability to
properly display merchandise is key to showcasing inventory to
circulate and move product lines within sales rotations. Similar to
refreshing a menu, making the best use of visual display in the
retail setting goes far in creating interest, keeping offerings
fresh and always encouraging sales.
Versatility of Styles To the advantage and benefit of
shopkeepers, there is no shortage of styles and looks that can be
achieved with the variety of fixtures and hangers available to
create an enticing visual display. Merchandising depends on taking
advantage of the available space while using lighting and the array
of products to make presentations exciting and appealing.
Among the styles and variety offixtures, some of the choices
include:GondolasRetail TablesMannequinsSlatwall FixturesGridwall
FixturesMerchandising RacksChrome Clothing RacksAdjustable
Straight-Rod Collapsible Racks w/wheelsTwo and Four-way Waterfall
Racks
For hangers, retailers can choose from:Black Dress Hanger -
12-inches with a chrome hook also suitable for childrens clothing,
lingerie and bras.Suit Hanger - 17-inches, plastic one-piece
hangers keep garments looking their finest.Bamboo Suit/Coat Hanger
- Eco-friendly, made from bamboo and recycled metal and can include
clips suitable for suits, pants, dresses and coats.
Pretty as a PictureThe magic of optimal merchandising is the
visual appeal. Once a location is outfitted with the store fixtures
that make a stylish presentation, taking complimentary pictures is
a snap!
Pretty as a PicturePosting these images on your social
web-pages will extend your stores appeal and gain more interest in
what your store contains. With the way technology has become so
easy to access for promoting merchandise, this is one of the best
methods to use to present continually changing merchandise.
Pretty as a PictureIt is possible to make use of social media
commercial web- pages to inform friends of what you have to offer.
This modern process of networking is proving to be useful in
gaining approval from like-minded individuals who enjoy sharing the
information.
Pretty as a PictureIn cases of products that end up being
popular, there is the potential of using the Internet to market
your goods through the ability to show what your store has to
offer. Making use of all available real estate within the store
will help in getting good visual images.
Store PlanningIn the example of corporate stores, merchandising
is planned every month with intense requirements to comply with
deadlines and roll-outs as product arrives in the stores. Seasons
change, styles need to be transitioned and sales are a constant.
Signage is used as part of this method to further suggest sales.
This is no different for the small business owner who wants to
compete. This is where the best collection of store fixtures and
planning can make the most of the square footage within the four
walls.
In the example of corporate stores, merchandising is
plannedevery month with intense requirements to comply
withdeadlines and roll-outs as product arrives in the stores.
Seasonschange, styles need to be transitioned and sales are a
constant.Signage is used as part of this method to further suggest
sales.This is no different for the small business owner who wants
tocompete. This is where the best collection of store fixtures
andplanning can make the most of the square footage within the
fourwalls.
In many instances, the companies that provide fixtures will
also be willing to provide suggestions or ideas in planning the
space as this will also help them to sell more fixtures. Taking
advantage of every opportunity will only lead to more sales and
greater profits.