How Coaching & Knowledge Sharing

Accelerate Innovation Execution

at Philips Healthcare, MRI

FEI EMEA ’13, March 6, 2013 - Rob de Graaf

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

Industry

Consulting

Where consulting

gets hands-on

Content

• Philips & Innovation

• Great Front End

• Now get it to market!

• On the Job Coaching

• Knowledge Sharing

• Fulfilling Accelerate Goals

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

Group

Innovation

Design

IP&S

Research

Incubators

Royal Philips Electronics

Innovation Services

Healthcare External

Customers

Consumer

Lifestyle

Lighting

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

Resources to Accelerate Innovation

Philips

Innovation

Services

Industry

Consulting

Sustainability,

Safety &

Health

Quality &

Reliability

Equipment

Development

Prototyping &

Small Series

Product & Process

Development Industrialization

Concept

Creation Support

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

Front End Results

Up to 40% more SNR

As much as 30%

throughput improvement

Easy expansion of clinical

capabilities through

channel independence

architecture

Imaging space

Largest homogenous FOV

for a 70cm system

Significant reduction of tasks

Patient adaptive RF

shimming– now even in

real-time applications

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

Now get it to market!

• Large R&D project needed

– 200 people involved in 3 continents

– Many expert(ise)s needed

• New technology for system and magnet

• High time pressure

– Multiple markets want the large bore

– Competition is already out there

• Expertise locked up in veterans

• Employee Engagement is low

• Daily Escalations

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

So how do we manage this?

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

With On the Job Coaching!

• Coaching by peers

• At personal level

– Beter insight in when getting stuck

– Able to get others out, with simple and effective interventions

• At team level

– Functioning monitored from the start

– Refusal of accepting unfinished jobs

• At organizational level

– Putting yourself in the shoes of management

– What can I do to help, and what do I need to do it?

De-escalation

Issues are dealt with On the Job

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

Cyclical performance improvement

OTJ Coaching

Participation

Personal

Results

Organizational

Results

Enthusiasm

& Commitment

New Business

Practices

Business

Results

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

Design of the program

1

0

Workshop 2

Subject

Day 1 (4 hours)

Day 2 (8 hours)

Day 3 (8 hours)

Personal Drives with Insights Assess Assess Assess

Review of Personal Coaching Skills Assess Assess Assess

Peer Group Coaching Results Focus

Feedback in Organizational Setting Focus Assess

Group Dilemmas & Paradoxes Focus Assess

Crossing Boundaries Focus Assess

Virtual Collaboration Focus

Social Network Analysis Focus

Organizational Issue Analysis Focus

Workshop 1

Subject

Day 1 (4 hours)

Day 2 (8 hours)

Day 3 (8 hours)

Personal Drives with Insights Focus Assess Assess

High Quality Inquiry & Advocacy Focus Deepen

GROW-model for Coaching Focus Assess

Feedback Focus Deepen

Left Hand Column Focus Assess

Circles of Concern & Influence Focus

Priorities Focus

Ladder of Inference & Mental Models Focus

Thinking Systemically & Fixes that Backfire

Focus

Peer Group Coaching Introduction

Peer Group Coaching

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

After running 11 programs

• People are talking the same language

– They know the difference between feedback and review

– Interventions are being recognized and appreciated

• Project work is different

– Planning is tight, but people are now motivated to make it

– Also those not involved in the big project support

• Organizational issues can openly be discussed

– Top Down & Bottom Up

• The innovation culture is back

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

But coaching alone will not do the job

We also need Mentors

• Flow of knowledge is also needed

• Far too many single experts

– Bottleneck for R&D projects

– Limits number of projects in the pipeline

– Road map affected

• Start of the Mentoring program

– Actively pursue Knowledge Sharing

– Prepare for pensioning baby boomers

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

From Mentoring to Knowledge Drive

• Mentoring

– Coupling single expert and designated engineer

– Loose process

– Transfer of mainly tacit knowledge

– One way street

• Knowledge Drive

– Logical combinations of people (roadmap driven)

– Process with sprints for dedicated attention

– Transfer of tacit and explicit knowledge (documented)

– Two way street

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

Knowledge Drive Process: Sprints

INPUT:

Knowledge Elements (KE) definition and

charter

Create sharing plan

Define KE’s

Detail Planning

1st KE sprint.

Review by Group Leader

Execution knowledge transfer

Create draft KE document

Internal review of the KE document + improvement

Iterate over defined KE’s and sprints

Go back to Detail Planning

Review final KE documents

OUTPUT:

Final KE documents on knowledge portal

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

After 2 years of Knowledge Sharing

• Knowledge (holder) accessable for all

– Experts first refer to doc/wiki/…

• Knoweldge is being distributed and used

– People know where to find it (explicit)

– Who to talk to (tacit)

• Experts no longer single

– Network built to maintain knowledge

– Leaving expert interviews

• Roadmap can be revamped

1

6

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

Innovation Accelerated

• Eager to Win

– Ingenia on the market according to plan

– Number of orders above expectations

– New technologies converted into business

• Take Ownership

– Help others get unstuck rather than blaming

– Share knowledge rather than hoarding

• Team Up to Excel

– Understanding improves

– Collaboration between disciplines

– Collaboration between locations

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013

Just a matter of prioritizing

FEI EMEA 2013 March 6, 2013 © Royal Philips Electronics, 2013