Date post: | 23-Aug-2014 |
Category: |
Leadership & Management |
Upload: | rba |
View: | 236 times |
Download: | 7 times |
% of Marketing Conferences
last year where someone
quoted Darwin
95%
@KaraLWallace
"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change."
- Charles Darwin (1809 - 1882)
Now taken as a given:
Amount
Speed
Constancy
of Change taking place
in marketing
@KaraLWallace © 2014 Kara L. Wallace
HAPPY NEW YEAR!!!
HAPPY NEW YEAR!!!
HAPPY NEW YEAR!!!
Measure soc ia l
media l ike PR
– no one
expects a sale
f rom an ar t ic le ,
but you might
be able to star t
a new
re lat ionship /
thought
leadership
METRICS:
CYCLE
You Win…a New Job Description!
Photo: The Price is Right www.cbs.com @KaraLWallace
You’re a Publisher!
@KaraLWallace Article: http://www.forbes.com/sites/christacarone/2013/07/25/content-marketing-a-playbook/
You’re a Tech Expert!
(that would be 2017)
@KaraLWallace
17 ATK Public
Stereotypical Culture Clash
Left Brain
Risk Averse
Thoughtfully Thorough
Right Brain
Risk Welcoming
Need for Speed
IT Marketing
Source: Metis Strategy Research
Presentation by Jeff Kubacki, CIO
You’re a Change Manager!
Instead of IT, should HR be marketing’s
new BFF?
@KaraLWallace © 2014 Kara L. Wallace
Marketers need to build a content and messaging strategy… to demonstrate that despite all of their learning on their own, they have missed something materially important to the performance of their business.
-Brent Adamson, The Challenger Sale
Pick Your Challenge!
Photo: The Price is Right www.cbs.com @KaraLWallace
How are you…
A) Determining the right roles?
B) Securing funding for new resources
needed?
> Writing job descriptions?
> What stays In-House vs. Outsourced?
How easy/difficult have you found selling all of
this to C-Suite?
@KaraLWallace © 2014 Kara L. Wallace