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How Consumerization and Mobility are Affecting File Sharing and
Collaboration Strategies
Terri McClure, Senior Analyst Twitter: @esganalysttmac
Enterprise Strategy Group
• Consumerization: Changing how we access/share files
• File sharing challenges in a consumerized world
• The range of vendor solutions
• Vendor evaluation criteria
• Trends to watch
What We Will Cover
© 2013 by The Enterprise Strategy Group, Inc.
Technology Role Reversal
Technology Role Reversal
Solutions that help customers share and access documents stored in either a public, private, or hybrid cloud over the Internet, allowing for easy access and collaboration across multiple endpoint devices while enhancing mobile user productivity.
Online File Sharing and Collaboration Market (OFS):
Driving a New Solution Category
© 2013 by The Enterprise Strategy Group, Inc.
© 2013 by The Enterprise Strategy Group, Inc.
Where File Data Lived, Circa 2010
• In the data center, either on ECM systems, specialty NAS systems, or Windows or Linux servers
• Scattered across departmental specialty NAS systems, or Windows or Linux servers
• On employees’ PCs and laptops
© 2013 by The Enterprise Strategy Group, Inc.
Where File Data Lives Today
• In the data center, either on ECM systems, specialty NAS systems, or Windows or Linux servers
• Scattered across departmental specialty NAS systems, or Windows or Linux servers
• On employees’ PCs and laptops
• In the cloud, whether you want it to or not!
Personal Account Policies
© 2013 by The Enterprise Strategy Group, Inc.
Yes, we have a formal policy against individual accounts, 40%
We don't have a formal policy but employees are discouraged from having their own accounts, 37%
We have no formal policy against employees having their own accounts and we do not actively discourage it, 22%
Does your organization have a formal policy against individual employees having their own Online File Sharing and Collaboration service accounts?
ESG Research Report, Corporate Online File Sharing and Collaboration Market Trends, November, 2012
Your File Data Has Left The Building
© 2013 by The Enterprise Strategy Group, Inc.
Yes, I know that end-users are using their own individual accounts that are not endorsed by IT, 36%
Perhaps, I suspect that end-users are using their own individual accounts that are not endorsed by IT, but can't be sure, 34%
No, I do not believe that end-users are using their own individual accounts that are not endorsed by IT, 28%
Don't know, 1%
Regardless of whether or not your company has a corporate account, do you know if end-users in your organization are using non-IT approved Online File Sharing and Collaboration solutions?
ESG Research Report, Corporate Online File Sharing and Collaboration Market Trends, November, 2012
Why This is Important
© 2013 by The Enterprise Strategy Group, Inc.
Online file storage and collaboration solutions are already widespread within the enterprise in individually owned accounts.
Data goes with the account owner!
IT needs to provide corporately endorsed solutions that are easy for individuals to use but provide IT with security, control,
and accountability
Yes, we have a corporate account for an OFS service, 28%
We do not have a corporate account yet but we plan to do so
within the next 12 months, 22%
We do not have a corporate account yet but we plan to do so
within the next 24 months, 11%
We do not have a corporate account but
we are interested, 21%
We do not have a corporate account
and have no interest in/plans for doing so,
17%
Based on the previous definition, has your company deployed or is it evaluating corporate accounts for Online File Sharing and Collaboration (OFS) solutions?
(Percent of respondents, N=499)
Organizations OFS Deployment
© 2013 by The Enterprise Strategy Group, Inc.
© 2013 by The Enterprise Strategy Group, Inc.
Data Sharing & Collaboration Challenges
• Data portability between devices
• Sharing data between internal and external collaborators
• Data security and control
• Data growth and sprawl
• Accountability and monitoring of data sharing environment
• Version control
© 2013 by The Enterprise Strategy Group, Inc.
Understanding Early Offerings
Solutions Evolving from Consumer Markets • Easy for end-users
• Broad device support
• Sync and share
• Freemium models
• Broad adoption
• Brand awareness
Solutions Created for Business Use
• Focus on administration and security
• Enterprise application integration
• Broadening device support
• Sync, share, collaborate
• Workflow and social capabilities
Public, Private, Hybrid Service Offerings
© 2013 by The Enterprise Strategy Group, Inc.
Evolving Offerings
Solutions Evolving from Consumer Markets • Easy for end-users
• Broad device support
• Sync and share
• Freemium models
• Broad adoption
• Brand awareness
Solutions Created for Business Use
• Focus on administration and security
• Enterprise application integration
• Broadening device support
• Sync, share, collaborate
• Workflow and social capabilities
Public, Private, Hybrid Service Offerings
Evolving (and Crowded) Market
Managed File
Transfer
File Reporting & Mgmt
Enterprise Social Media
Mobility (MDM &
MAM)
ECM & Collab
Online Backup
Consumer Synch &
Share
Storage
Enterprise Synch &
Share
© 2013 by The Enterprise Strategy Group, Inc.
OF$
Accellion
Soonr
EMC Syncplicity
Citrix Sharefile
Cloud Gateway
Opentext Tempobox
Oxygen Cloud
Box Dropbox
Egnyte
YouSendIt
Huddle
Nomadesk
Sugarsync
Acronis/GroupLogic
Watchdox
Airwatch
Bitzer Mobile
Good
Druva
Infrascale
Intralinks Signiant
CTERA
Nasuni
Maginatics
DDN
Cabinet NG
Spider Oak Varonis
Bitcasa
Scality OwnCloud
Mezeo
© 2013 by The Enterprise Strategy Group, Inc.
Planning for Corporate OFS Deployments
• Team with the business unit to evaluate solutions that meet individual needs.
• Understand that one solution may not meet all needs.
• Pay lots of attention to end-user ease of use...
• …and training.
• Leverage the viral effect.
• Understand that file server consolidation will increase overall storage capacity requirements
© 2013 by The Enterprise Strategy Group, Inc.
OFS Has a Material Business Impact
• Enhance and speed collaboration to improve employee productivity
• Ensure everyone has the most up to date version of documents
• Enable collaboration with people outside the organization
• Improve business continuance and disaster recovery
• Reduce hardware costs
• Reduce email storage requirements and quota challenges
• Reduce network traffic
• Reduce IT admin and help desk OPEX
Evaluating Solutions
• Do you have teams that collaborate heavily?
• Would easy mobile access to information speed or ease business processes and productivity?
• Do you have a cloud first or no cloud strategy?
• Is your business subject to regulatory oversight regarding information handling?
• Do your employees deal with confidential or sensitive information?
© 2013 by The Enterprise Strategy Group, Inc.
ESG Test Drive
© 2013 by The Enterprise Strategy Group, Inc.
All about tradeoffs:
• The more users loved the solutions, the less administrators did
• Few balanced the scales well
Thank You
Terri McClure, Senior Analyst
Enterprise Strategy Group
© 2013 by The Enterprise Strategy Group, Inc.
