www.ellegeraghty.com@ellengeraghty

THE INTERSECTION OF DESIGN AND CONTENT STRATEGY

THREE STORIES …

ELLE GERAGHTY - CONTENT STRATEGIST

▸ @ellengeraghty

▸ www.ellegeraghty.com.au

▸ www.sydneycontentstrategy.com

▸ www.uxbookclubsydney.com

CONTENT STRATEGY DESIGN

CONTENT STRATEGY DESIGN

BUT WHAT IS CONTENT STATEGY?

CONTENT STRATEGY DESIGN

CONTENT STRATEGY DESIGN

STORY1: JUST THE THREE OF US

STORY2: BATTLE OF THE CENTURY

STORY3: OUT FOR THE COUNT

OUTCOMES

▸ Clarity

▸ Confidence

▸ $$$

▸ Time

▸ Delight

SKILLS

▸ Systems thinking

▸ Project management

▸ Awesome communication

▸ Empathy

▸ Curiosity

▸ Persistance

▸ Big picture thinking

ACTIVITIES/ DELIVERABLES

▸ IA

▸ Auditing / mapping

▸ Interviewing and testing

▸ Workshops

▸ Coaching and sales

▸ Frameworks

▸ Customer journey maps and personas

CONTENT STRATEGY AND DESIGN NATURALLY OVERLAP AND COMPLIMENT EACH OTHER

CONTENT STRATEGY DESIGN

CONTENT STRATEGY DESIGN

ELLE GERAGHTY - CONTENT STRATEGIST

▸ @ellengeraghty

▸ www.ellegeraghty.com.au

▸ www.sydneycontentstrategy.com

▸ www.uxbookclubsydney.com

BOOKS

▸ Kristina Halvorson - Content strategy for the web 

▸ Donna Spencer - Card sorting: Designing usable categories

▸ Sara Wachter-Boettcher - Content everywhere

▸ Erin Kissane - The elements of content strategy

▸ Peter Morville and Louis Rosenfeld - Information architecture for the world wide web

▸ Karen McCrane - Content Strategy for mobile

▸ Janice (Ginny) Redish - Letting go of the words

▸ Colleen Jones - Clout: The art and science of influential web content

▸ Anne Handley and CC Chapman - Content rules

▸ Patrick Lynch and Sarah Horton - Web style guide

▸ Ann Rockley - Managing enterprise content 

▸ Richard Sheffield - The web content strategist’s bible

▸ David Weinberger - Everything is miscellaneous

▸ George Lakoff - Women, fire and dangerous things

OTHER RESOURCES

▸ Confab

▸ CSForum

▸ www.ellegeraghty.com

▸ http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

▸ http://alistapart.com/topic/content-strategy

▸ https://plus.google.com/u/0/communities/102017350063545266641