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How Cool Brands Stay Hot at Digital Marketing Show

Date post: 20-Aug-2015
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Hi up-to-date info on Millennials or Gen Y : howcoolbrandsstayhot.com Follow me on Twitter: @joeri_insites
Transcript
Page 1: How Cool Brands Stay Hot at Digital Marketing Show

Hi

up-to-date info on

Millennials or Gen Y :

howcoolbrandsstayhot.com

Follow me on Twitter:

@joeri_insites

Page 2: How Cool Brands Stay Hot at Digital Marketing Show
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@joeri_insites

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@joeri_insites

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@joeri_insites

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@[email protected]_insites

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@joeri_insites

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Topshop: ‘Secret store’

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• Tekst

@joeri_insites

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• Tekst

@joeri_insites

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• Tekst

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R2=.57

R2=.74

R2=.62

InSites Consulting Brand Model tested by path analysis

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#146

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• Tekst

Unique

@joeri_insites

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Appsessed

@joeri_insites

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@joeri_insites

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• Tekst

Insert movie Adidas

Real

@joeri_insites

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• Tekst

Real

@joeri_insites

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//Authenticity for

Generation Y

Real

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Real

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39

@joeri_insites

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Real

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@joeri_insites

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@joeri_insites

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@joeri_insites

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Happy

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//Template 1

• Tekst

Insert movie rorschach U by Kotex

Self

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Global online contest to recruit 100 amateur soccer players in 55 countries=> 16 final best against the best

Over 150,000 soccer players!

@joeri_insites

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@joeri_insites

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@joeri_insites

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@joeri_insites

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@joeri_insites

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@joeri_insites

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@joeri_insites

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@joeri_insites

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@joeri_insites

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