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Good Morning Orlando
| Date post: | 08-May-2015 |
| Category: |
Technology |
| Upload: | joeri-van-den-bergh |
| View: | 2,545 times |
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Good Morning
Orlando
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On authenticity
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On content
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P.Rod III Los Angeles skate
spots
Eric Koston
Kobe Bryant Switch Tre at
Santa Monica Pier Lance Mountain
Theotis & Nuggett …a rock Ice Cube & the car
Today is a
Good Day
Cool
#146
Cool
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SCENE (T)AP(P)
50 Chicago bars
cams recognizing
numbers & gender
R2=.57
R2=.74
R2=.62
InSites Consulting Brand Model tested by path analysis
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Insert movie Adidas
Real
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Real
//Authenticity for
Generation Y
Real
Real
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Real
//Human factor of
branding
Real
QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?
Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
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①Stay true to your roots, but don’t shout
②Warm is the new cool
①Be open and respectful, listen (like friends)
Real
Happy
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Happy
Happy
// I WILL NEVER FORGET THE DAY…
Surprise
Fear
Anger
Sadness
Disgust
Meeting the love
of my life
Becoming a sport
champion
My first kiss
Extreme experience (e.g.
skydiving, mount climbing)
Parents got
divorced
New school
Encountered aggression
When I was dumped
by my partner
Death of a person
close to me
Was diagnosed
with a serious
illness
When I got in a fight
Discovered I had no
real friends when I
needed them most Moved
Graduated
Got my driving license
Being dumped by my
boy/girl friend
N = 40
N = 13
N = 14
N = 93
N = 30
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,
Romania, Poland, Brazil, India, and China.
Happiness N = 156
Happy
Happy
+ 170K
views
(youtube,
Vimeo)
+ 200
blogs
(mashable
psfk, …)
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Happy
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Insert movie SAF integrated longer
Happy
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①Deliver gratifications = challenges
①Don’t use negative emotions
①Everyone likes happy endings!
Happy
Joeri Van den Bergh
Follow me on Twitter:
@joeri_insites
Link with me on
