84
Goeiemiddag iGMO Summit’ers Follow me: @joeri_insites
| Date post: | 12-Apr-2017 |
| Category: |
Technology |
| Upload: | insites-on-stage |
| View: | 641 times |
| Download: | 1 times |
Good Morning
Bergen
Follow me
@joeri
Goeiemiddag
iGMO
Summit’ers
Follow me:
@joeri_insites
Good Morning
Bergen
Follow me
@joeri
Goeiemiddag
iGMO
Summit’ers
Follow me:
@joeri_insites
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STEREOTYPE
# 1
“They are spoilt, don’t know the value of
money and don’t want to work hard.”
Opening Forever 21
Antwerp
1000 waiting
23000 visited in one day
2 min on national news
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STEREOTYPE
# 1
“They are spoilt, don’t know the value of
money and don’t want to work hard.”
“The Reflexive Generation”
SELF
LIFE WORK
“SCENE (T)AP(P)”
50 Chicago bars
cams recognizing
numbers & gender
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free Wifi. 1. People will appreciate you for it. And they might spend some more money.
2. You can welcome your customers. 3. People are encouraged to talk about you
and your offering.
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STEREOTYPE
# 2
“They have no respect for authorities and
you simply cannot manage them.”
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Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France,
Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
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STEREOTYPE
# 3
“They don’t know company loyalty and
don’t want to pay their dues.”
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Logistics Specialist Carrier Account Executive
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// I WILL NEVER FORGET THE DAY…
Surprise
Fear
Anger
Sadness
Disgust
Meeting the love
of my life
Becoming a sport
champion
My first kiss
Extreme experience (e.g.
skydiving, mount climbing)
Parents got
divorced
New school
Encountered aggression
When I was dumped
by my partner
Death of a person
close to me
Was diagnosed
with a serious
illness
When I got in a fight
Discovered I had no
real friends when I
needed them most Moved
Graduated
Got my driving license
Being dumped by my
boy/girl friend
N = 40
N = 13
N = 14
N = 93
N = 30
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,
Romania, Poland, Brazil, India, and China.
Happiness N = 156
Happy
Happy
+ 170K
views
(youtube,
Vimeo)
+ 200
blogs
(mashable
psfk, …)
R2=.57
R2=.74
R2=.62
InSites Consulting Brand Model tested by path analysis
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Insert movie Adidas
Real
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Real
//Authenticity for
Generation Y
Real
Real
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Real
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Cases
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Cases
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Cases
//Human factor of
branding
Real
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①Stay true to your roots, but don’t shout
②Warm is the new cool
①Be open and respectful, listen (like friends)
Real
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Happy
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Happy
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Insert movie SAF integrated longer
Happy
//YOUR
Challenge…
Real
Think of your company in 2025… => Gen Y = 30-45 – are you Gen Y Proof? How will you keep your COOL? What are your challenges? Strengths & weaknesses?
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① Helping to achieve
②Being authentic
①Keep them interested (stimulation junkies)
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