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Good Morning
Bergen
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@joeri
Good afternoon
Follow me:
@joeri_insites
Opening Forever 21
Antwerp
1000 waiting
23000 visited in one day
2 min on national news
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Haul videos
Social media
Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France,
Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
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Crowdsourcing emerging designers
via social media
Designers get their inspiration from
life in the city, the club scene,
each other, their expert coaches,
the Heineken brand and of course…
clubbers!
The layout takes a cue from
the nightlife journey of clubbers
R2=.57
R2=.74
R2=.62
InSites Consulting Brand Model tested by path analysis
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Insert movie Adidas
Real
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Real
//Authenticity for
Generation Y
Real
Real
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Real
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Cases
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Cases
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Cases
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①Stay true to your roots, but don’t shout
②Warm is the new cool
①Be open and respectful, listen (like friends)
Real
// I WILL NEVER FORGET THE DAY…
Surprise
Fear
Anger
Sadness
Disgust
Meeting the love
of my life
Becoming a sport
champion
My first kiss
Extreme experience (e.g.
skydiving, mount climbing)
Parents got
divorced
New school
Encountered aggression
When I was dumped
by my partner
Death of a person
close to me
Was diagnosed
with a serious
illness
When I got in a fight
Discovered I had no
real friends when I
needed them most Moved
Graduated
Got my driving license
Being dumped by my
boy/girl friend
N = 40
N = 13
N = 14
N = 93
N = 30
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,
Romania, Poland, Brazil, India, and China.
Happiness N = 156
+ 170K
views
(youtube,
Vimeo)
+ 200
blogs
(mashable
psfk, …)
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Joeri Van den Bergh
Follow me on
@joeri_insites
Blog:
Howcoolbrandsstayhot.com
