www.dealermarketing.net 214.224.0050 dealer-marketing- systems @DlrMktgSys HOW SALES REPS CAN USE LINKEDIN TO GROW SALES Darrell Amy Larry Levine Chief Innovation Officer Social Sales Strategist
Transcript
1. www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys HOW SALES REPS CAN USE
LINKEDIN TO GROW SALES Darrell Amy Larry Levine Chief Innovation
Officer Social Sales Strategist
2. www.dealermarketing.net 214.224.0050
dealer-marketing-systems @DlrMktgSys AGENDA The Opportunity Three
Ways to Use LinkedIn to Generate New Sales How You Can Support Your
Reps
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dealer-marketing-systems @DlrMktgSys Always Be Connecting NEW ABCS
OF SELLING
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dealer-marketing-systems @DlrMktgSys BUYER 2.0 Researches online
Tunes out traditional tactics in favor of educational content
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dealer-marketing-systems @DlrMktgSys 57% of buying process is
complete before talking to sales Consumers are also 71% more likely
to make a purchase based on social media referrals. Source:
Corporate Executive Board
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dealer-marketing-systems @DlrMktgSys LONG FORMAT POSTS
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dealer-marketing-systems @DlrMktgSys 2. CONNECT WITH KEY
INFLUENCERS
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dealer-marketing-systems @DlrMktgSys HOW TO CONNECT TO PROSPECTS
LinkedIn Invitation Always have a personal greeting never the
generic Id like to connect with you message Find a common thread
(ex. Part of same group, both graduated from the same college)
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dealer-marketing-systems @DlrMktgSys 3. GET INVOLVED IN LOCAL
GROUPS
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dealer-marketing-systems @DlrMktgSys GROUPS
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dealer-marketing-systems @DlrMktgSys HOW YOU CAN HELP YOUR
REPS
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dealer-marketing-systems @DlrMktgSys LEAD THE WAY
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dealer-marketing-systems @DlrMktgSys DEALERSHIP SOCIAL MEDIA
Platform What How Often? Why? LinkedIn Links to blog articles on
your website Links to press releases from your partners Weekly
Thought leadership Recruiting Twitter Links to blog articles Links
to press releases Links to interesting tech articles Daily Search
engine optimization Position as tech leader Facebook Pictures of
employees/clients Charity events Weekly Personal connections with
prospects Recruiting Google+ Links to blog articles on your website
Links to press releases from your partners Weekly Search engine
optimization
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dealer-marketing-systems @DlrMktgSys TRAIN YOUR TEAM