ConfidentialMarch 27, 2014

Using Data Science to Transform Business

David Ginsberg, Chief Data Scientist, SAP

Agenda

• Introduction to Data Science

• Forecasting the Future

• Insights and Optimization

• Big Data, Small Window of Time

SAP’s Data Science OrganizationAddressing unique business challenges

• Top level (PhD) global team

• Success with 100’s of engagements

• IP and pioneering Retail econometrics

• Business, industry, and technical knowledge: backend, user experience

Team

Retail/CPG Manufacturing Oil and Gas, Utilities Transport & Logistics And more

Industry Expertise

• Data Mining, Signal Detection for compliance and business insights

• Mathematical Modeling to forecast & predict future performance

• Simulation to assess scenarios

• Optimization for best results

Scientific Competencies

Platform Data Science User ExperienceIndustry Use Cases

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Data Science Achieves Breakthrough PerformanceSample Business Questions – Answered

Understand Your Customers at the Most Detailed Level

• How to grow the business by catering to local tastes, adjusting pricing and upselling successfully?

Meet the Demand

• How to deploy assets most effectively in order to meet demand, balance service levels and optimize financial results?

Win the Game

• How can we achieve the desired trade-off between profit and market share?

Forecasting the FutureBe the CEO: NFL Player Comparison Tool

http://www.nfl.com/fantasyfootball

• Mass Access to Models

• Disparate Data Sources

• Models updated daily

• Custom or automatic

Untangling The SignalRailway Forecasts Performance at All Levels of the Hierarchy

• Separate Performance from the Market

• Big Data: Volume, Variety, Complexity• Years of Sales and Operations data

• Thousands of macro economic indicators

• Unstructured data: social, customer interactions

• Business units x Products x Locations x Customers

• Action• Strategic decisions on where to focus

• Tactical focus on to improve performance

Big Data InsightsFraud Waste and Abuse (a) Tax Discovery, (b) Circular Trading

Optimization: Railway Inventory Simulation and Optimization

Big Data, Small Time WindowTransformation: A Utility Becoming a Data Company

http://www.youtube.com/watch?v=FkVKsGvFTLU&feature=youtu.be

View video

For More Information

Visit www.sap.com/bigdata