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Photo Band: Photos go here if used S Scale photos to 1.75” height and place in this area. DELETE this placeholder. How Demographic Shifts Will Affect San Antonio RCLCO Todd LaRue, Principal [email protected] November 9, 2012
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Page 1: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

Photo Band: Photos go here if usedSScale photos to 1.75” height and place in this area.DELETE this placeholder.

How Demographic Shifts Will Affect San AntonioRCLCO Todd LaRue, Principal , [email protected] 9, 2012

Page 2: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

ABOUT OUR FIRM

RCLCOServices Downtown/Corridor

a land use and real estate

Revitalization Affordable/Workforce

Housing Public/Private Partnership

St t i

economics firm providing market Structuring

Transit-Oriented Development

Economic & Fiscal Impact A l i

intelligence, strategy, and

implementation solutions

Analysis Smart Code Review Regional Visioning Consumer Research implementation solutions Campus Strategy Planning

and Development

AFCD1

Page 3: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

OVERVIEW

Market Demand Factors

Changing Consumer Preferences

Demand for Transit Oriented DevelopmentDemand for Transit-Oriented Development

AFCD2

Page 4: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

Changes in Market Demand

AFCD3

Page 5: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

KEY DRIVERS OF DEMAND

• Economy – Jobs

D hi h• Demographic changes

• Housing market changes

• Housing finance changes

• Preference changesg

AFCD4

Page 6: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

SHAPE OF THE RECOVERYM d t j b th i 2013Moderate job growth in 2013

Housing starts increase in 2013Lending standards improve 2013Boomers slowly returning the market 2012 2014Boomers slowly returning the market 2012 – 2014GenY impacts rental demand 2010 – 2015; for-sale 2015+

PEAK

NORMAL

2006

2001

TROUGHRECOVERY

2009 201020122011

2013

AFCD5

Page 7: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

HOUSEHOLD TYPES ARE CHANGING

Household Type 1970 2000 2030With Children 45% 33% 27%Without Children 55% 67% 73%Single/Other 14% 31% 34%

AFCD6

Page 8: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

SHARE OF HOUSEHOLD GROWTH2010 - 2020

Household Type AllWith Children 10%With Children 10%Without Children 90%Si l P 36%Single Person 36%

Source: Arthur C. Nelson, Presidential Professor & Director, Metropolitan Research Center, University of Utah

AFCD7

Page 9: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

DECLINING HOMEOWNERSHIP

Returning to historical norms? How much further homeownership declines depends on whether socioeconomics, underwriting conditions and attitudes about investing in homeownership return to their pre‐2000 levels. Ownership 

AFCD8

rates could fall another 1% to 2%.

SOURCES: RCLCO, Claritas

Page 10: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

GEN Y AND BABY BOOMERS:LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO

Generation Born 2011 Age

2011 Pop

2011 % of

S.A. MSA2011

2011 % of S.A. Age Pop. Nation 2011

Pop. MSA

Eisenhowers Before 1946 65+ 41M 13% 220K 11%1946

Baby Boomers 1946 –1964 46 – 65 80M 26% 470K 23%

Gen X 1965 –1980 30 – 46 62M 20% 417K 21%

G Y (Mill i l ) 1981 – 11 30 85M 27% 603K 30%Gen Y (Millenials) 1981 1999 11 – 30 85M 27% 603K 30%

Gen Z (?) 2000 and After 0 – 11 42M 14% 322K 16%

AFCD9

AfterSOURCES: RCLCO; Claritas; National Center for Health Statistics

Page 11: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

LIFE STAGE INFLUENCES NEW HOUSING DEMAND

Y Student Rental Rent As C l /

Young F il

Mature F il Buy 2nd

Empty Nester Buy

R tiYear Student Housing

RentalHousing Couple /

1st HomeFamily Own

Family Own

Buy 2nd Home

Nester Downsize

Own

RetireHome

2010 Gen Y Gen Y Gen X Gen X Baby B Baby B Baby B Eisen2010 Gen Y Gen Y Gen Y Gen X Baby B Baby B Baby B Baby B

2015 Gen Y Gen Y Gen Y Gen XGen Y

Baby BGen X

Baby BGen X Baby B Eisen

Baby B

2020 Gen YGen Z Gen Y Gen Y Gen Y Gen X Baby B

Gen XBaby BGen X Baby B

2025 Gen Z Gen YGen Z

Gen YGen Z Gen Y Gen X

Gen YGen XGen Y

Gen XBaby B Baby B

AFCD10

SOURCES: RCLCO

Page 12: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

NOT JUST SIZE OF GENERATION THAT MATTERS:YOUNGER GENERATIONS MOVE MORE OFTEN

Percent of People that Moved 2010 ‐ 2011

21%

27%

p

21% 20%

10%

6%

Gen Z Gen Y Gen X Baby Boom Eisenhower

AFCD11

SOURCE: 2011 ACS

Page 13: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

PREFERRED COMMUNITY TYPEIF YOU COULD CHOOSE WHERE TO LIVE, IN WHICH TYPE OF THE FOLLOWING LOCATIONS WOULD YOU MOST LIKE TO LIVE?

11%

8%

City ‐ residential area

City ‐ downtown area

12%

28%

Suburb ‐ housing only

Suburb ‐mix of …

22%

18%

12%

Rural area

Small town

Suburb  housing only

22%

0% 20% 40%

Rural area

Source: National Association of Realtors 2011.

AFCD12

Page 14: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

WHERE DO DIFFERENT GENERATIONS WANT TO LIVE?

46% 47% 47%34% 25%

39% 38% 38%47%

42%

14% 15% 14% 18%31%

60 50 59 40 49 30 39 18 2960+ (Eisenhower)

50‐59      (BB)

40‐49            (BB & Gen X)

30‐39        (Gen X)

18‐29        (Gen Y)

City Suburban Small Town/RuralS 2011 N ti l C it P f S N ti l A i ti f R lt M h 2011

AFCD13

Source: 2011 National Community Preference Survey, National Association of Realtors, March 2011

Page 15: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

HOUSING PRODUCT PREFERENCE BY GENERATION

8% 8%8% 8%5%

4%

15%8% 3% 8% 8%

6%

8% 8% 15%

78% 83% 84% 84%74%

60+ 50 59 40 49 30 39 18 2960+ (Eisenhower)

50‐59      (BB)

40‐49          (BB & Gen X)

30‐39        (Gen X)

18‐29        (Gen Y)

SFD SFA/TH Apt/Condo

AFCD14

/ p /Source: 2011 National Community Preference Survey, National Association of Realtors, March 2011

Page 16: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

HOME SIZES GETTING SMALLER?

2,400

Median SF of Floor Area in New Single-Family Houses

2,000

2,200

1,600

1,800

1 200

1,400

1,000

1,200

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

AFCD1515

SOURCE: U.S. Census Bureau

2 2 2 2 2 2 2 2 2 2 2

Page 17: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

PRODUCT PREFERENCE BY LOCATION• Gen Y more open to MF products in all

locations than other generations• City

• More renters• MF, attached & small lot detached• 30% attached (towns, condo’s)

• Suburban• Dominated by SFD, small and large lot• 15% attached (towns, condo’s)

• Rural/Small Town• Single family on larger lots; some small lot

clustered single family with shared open space

AFCD16

• 8% attached (towns, condo’s)SOURCE: RCLCO

Page 18: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

GEN Y WILL PAY FOR WALKABLE, MIXED-USECHALLENGE IS PROVIDING PRODUCT THEY CAN AFFORD

• Driven by convenience, connectivity, and a healthy work-life balance to maintain relationships

• 1/3 will pay more to walk to shops, work, and entertainment

• 2/3 say that living in a walkable community is important

• More than 1/2 of Gen Y would trade lot size for proximity to shopping or to workfor proximity to shopping or to work

• Even among families with children, one-third or more are willing to trade lot size and “ideal” homes for walkable, diverse communities

AFCD17

SOURCE: RCLCO Consumer Research

Page 19: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

THE “SMART GROWTH GENERATION”GENERATION Y MAKING WALKABLE HOUSING CHOICES

3836SFD-Sm Lot

Product Type Preference Gen X vs. Gen Y%

For single family20

12

36

32

10

SFD Sm Lot

SFD-Lg Lot

TH

For single-family products, preference for smaller lot homes and high density SFA in concert with local

10

7

5

5

5

LR Condo

Apt

co ce ocavariations will influence design.

Alley-loaded parking b f t5

4

2

4

4

2

HR Condo

Patio/Cottage

Condo/RetailGen Y

becomes a safety issue – must be mitigated with a reimagining of the alleyway

1

1

2

1

1

L/W Unit

Plex

Gen Xalleyway

AFCD18

SOURCE: RCLCO Consumer Research

Page 20: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

Changing Consumer Preferences for Smart Growth

AFCD19

Page 21: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

TWO TYPES OF REAL ESTATESHIFT FROM SUBURB TO WALKABILITY, NATURE PRESERVE

68 % of respondents indicate that they currently live in a traditional suburban neighborhood, but only 50% indicate that they are most likely to choose type of 19 1%20%

25%

likely to choose type of neighborhood in their next home purchase

12.6%

19.1%

15%

20%

Instead, response data suggests increased preference for:

“Traditional Downtown”4.4%

7.6% 8.3%6.0%

5%

10%

• Traditional Downtown”• “Traditional Neighborhood

Development”• “Nature Preserve” 0%

5%

Traditional Traditional Nature

23% of 55+ respondents favoring small-lot single family detached

Downtown NeighborhoodDevelopment

(TND)

Preserve

Current Neighborhood Preferred Neighborhood

AFCD20

Current Neighborhood Preferred NeighborhoodSource: National Association of REALTORS, 2011, RCLCO

Page 22: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

TWO TYPES OF REAL ESTATESHIFT FROM SUBURB TO WALKABILITY, NATURE PRESERVE

23% of respondents 55-59 years of age most likely to purchase small lot single85%

Preference for Single-Family Detached Home

most likely to purchase small-lot single family detached (14% of those 60+ and 13% of those 50-54 do, as well)

82%

75%

80%

85%

Family and pre-family buyers distributed between increased preference for townhome or condo products and custom homes

68%

65%

70%

75%

custom homes

Highest demand for real estate at two ends of the density spectrum55%

60%

50%Current Home

Future Desired Home

AFCD21

Home Source: National Association of REALTORS, 2011, RCLCO

Page 23: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

Transit Oriented Development

AFCD22

Page 24: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

WHAT DOES THE REALTORS SURVEY SAY?EXPLORING PREFERENCES FOR TRANSIT18. In deciding where to live, indicate how important it would be to you to have each of the following within an easy walk: very important, somewhat important, not very important, or not at all important RANDOMIZE a‐j AND PUT CODES ACROSS THE TOP

(Q18a) a. Schools(Q18b) b Grocery store(Q18b) b. Grocery store(Q18c) c. Pharmacy or drug store(Q18d) d. Doctors’ offices(Q18e) e. Cultural resources like libraries or theaters(Q )(Q18f) f. Recreational facilities like swimming, golf, or tennis(Q18g) g. A hospital(Q18h) h. (SPLIT SAMPLE COMBINED) Public transportation by (bus/rail)(Q18h_a) h. (SPLIT SAMPLE A) Public transportation by bus(Q18h_b) h. (SPLIT SAMPLE B) Public transportation by rail(Q18i) i. Restaurants(Q 8j) j Ch h h l f hi

AFCD23

(Q18j) j. Church, synagogue, or other place of worship Source: National Association of REALTORS, 2011, RCLCO

Page 25: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

WHAT DOES THE SURVEY SAY?ONE QUARTER OF THE MARKET WANTS FIXED RAIL TRANSIT

23%

76%

Households with preference for Fixed Rail TransitHouseholds without preference for Fixed Rail Transit

AFCD24

Source: National Association of REALTORS, 2011, RCLCO

Page 26: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

WHAT DOES THE SURVEY SAY?ONE QUARTER OF THE MARKET WANTS FIXED RAIL

22.5%2+ with Children

Preference by Household Type19.7%70+

Preference by Age Group

28.7%

21.8%

Single No Children

2+ No Children

25.9%

22.9%

21.9%

18-34

35-54

55-69

0 500 1000 1500 2000

Transit Preference Total Respondents

0 200 400 600 800 1000 1200

Transit Preference Total Respondents

Preference byIncome Level

21.1%

21.4%

Mid

High

Preference by Income Level

25.7%

0 500 1000 1500 2000

Low

Note: Listed numbers are for S.A. MSASource: National Association of REALTORS,

AFCD25

Transit Preference Total RespondentsSource: National Association of REALTORS, 2011, RCLCO

Page 27: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

WHAT DOES THE SURVEY SAY?PREFERENCES IN METRO AREAS WITHOUT RAIL TRANSIT

70%

Transit Preference Among Respondents in Metropolitan Areas with No Existing Rail Transit

50%

60%

30%

40%

0%

10%

20%

0%Low Mid High Low Mid High Low Mid High Low Mid High

18-34 35-54 55-69 70+

Single No Children 2+ No Children 2+ with Children

AFCD26

Source: National Association of REALTORS, 2011, RCLCO

Page 28: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

WHAT DOES THE SURVEY SAY?PREFERENCES IN METRO AREAS WITH RAIL TRANSIT

70%

Transit Preference Among Respondents in Metropolitan Areas with Existing Rail Transit

50%

60%

30%

40%

0%

10%

20%

0%Low Mid High Low Mid High Low Mid High Low Mid High

18-34 35-54 55-69 70+

Single No Children 2+ No Children 2+ with Children

AFCD27

Source: National Association of REALTORS, 2011, RCLCO

Page 29: How Demographic Shifts Will Affect San Antonio RCLCO Todd ... · GEN Y AND BABY BOOMERS: LARGEST MKT SEGMENTS NATIONALLY, SAN ANTONIO Generation Born 2011 Age 2011 Pop 2011 % of S.A.

Photo Band: Photos go here if usedSScale photos to 1.75” height and place in this area.DELETE this placeholder.

Demographic Shifts for San AntonioRCLCO Todd LaRue, Principal , [email protected] 9, 2012


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