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Toronto, June 6-7 2016
Designing IBM Verse
Led Us to a #NewWayToWork
Jennifer HeinsUser Experience DesignerIBM
IBM Design Thinking
PrinciplesSee problems and solutions from a new viewpoint.
IBM Verse #newwaytowork
PrinciplesSee problems and solutions from a new viewpoint.
Focus on user outcomes
…a clear sense of where to focusthe time you have.
…an easy way to collaborate with the people that matter to you most.
…a way to take back control of your day.
PrinciplesSee problems and solutions from a new viewpoint.
Multidisciplinary teams➤ Offering Managers, Designers, and
Developers
➤ Distributed around the world
➤ We needed to…
➤ Focus on outcomes and not features
➤ Work as one team
➤ Empathize with user’s, not ourselves
Teaming and action➤ Work face-to-face➤ Respect the expertise of others and
their contributions; breakdown hierarchy➤ Build trust and be accountable to each
other; co-own➤ Establish a clear vision that everyone
understands
Watch out for these pitfalls➤ Not understanding or respecting
everyone’s role and contributions➤ Shifting direction based on one person’s
opinion➤ Lack of transparency between decision
makers and creators
PrinciplesSee problems and solutions from a new viewpoint.
➤ Know the outcomes and carry them around with you
➤ Small teams that own the success of each outcome
➤ Observe, Reflect, Make, Observe, Reflect, Make…
➤ Don’t focus on perfect, release outcomes as experiments
Relentless reinvention
Focus the time you have
People that matter the most
Take control of your day
Rinse and Repeat
Pulling it all together
Focus the time you have
People that matter the most
Take control of your day
Pulling it all together everywhere
Focus the time you have
Control your schedule
Focus on important people
Analytics and continuous delivery give us the opportunity to learn, innovate, and improve
Where do we go from here
Leverage insights and cognitive
…help me focus on actions by blocking my schedule.
…help me keep people that matter happy by prioritizing their needs, so I can take action sooner.
…help me be prepared for the right meetings, so that I can complete tasks and meet the needs of my team.
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