MOBILE---------------------

Initially email newsletters were unreadable onmobile devices. Starting from scratch, they

rebuilt everything and the strategy paid off:Now more than 80% of BuzzFeed readers are

accessing content from their phones.

TRAFFIC---------------------

Email traffic emerged as one of the top fivereferrers for the BuzzFeed website. While

they accumulated over 1 million emailsubscribers in 2014 alone, they expect 2015 to

be far higher.

LOVE YOUR USERS---------------------

People are protective over their in-boxes. Putas much effort into your newsletter strategy

as you do designing your home page orcreating new business cards.

EXCELLENCE---------------------

Focus on GREAT, not good content. It may bethe most important business decision you

ever make.