EVALUATION QUESTION

HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

CONVENTIONSConventions, I followed conventions to attract my audience. Conventions are conventions because they are accepted by the majority , Because of this innovation is very risky so I decided to stick with conventions. My magazine cover is what attracts the audience, this includes the-Masthead-Coverlines-colour/image

USES AND GRATIFICATION THEORYUses and gratification theory, Using this is in my product was essential to attract my audience. The uses and gratification theory is using 4 things to maintain the active audience- Identity- Surveillance- Entertainment- Social solidarityIdentity-Some one identifying as someone in the media/product or relating to them, an example

would be a article about a band and facts about them so the reader can in a sense identify as that.Entertainment-Entertainment is entertaining, to put it in words it could be an article or coverline

which is ‘entertaining’.Surveillance-Again a simple one, surveillance is when a reader can learn things from articles, an

example would be a article about pretty much anything in which the article has given information about anything so a news report or news about a band is surveillance.Social Solidarity-Soicial solidarity would be finding a sense of belonging in the media, so this would

be easily achieved with personal pronouns. Example:”You have to find out”

COVER/AUDIENCE/U+G THEORYThe mast head was created to contrast with the background and to have its own flare with its unique font/colour, with this I can get the attention of my audience as it stands out.The mise on scene of the image I used is a model holding a skateboard. Due to primary research I conducted I have came to an understanding that my audience like skateboards so doing this will make the magazine relatable and since he is young the image uses both social solidarity and identity.The coverline “TOP HITS-Best of a generation” is a use of surveillance and the “FOB-your titles are too long” is using Entertainment, by covering all these topics BEAT is able to attract any reader who is passing by and reads the coverlines.Walk by->see cool cover->reads coverlines->Buys magazineThat is how I attract my audience.