How did they do

THAT?

• red screen

• reversed & mixed

type

• breathing

room

• striking variety–media, content, shape, size

• reversed & mixed type

• dramatic horizontal screen for linkage

• not just a circle photo

• transparent screen & type

•light thick bar for linkage

• circle in folio tab

•info graphic at bottom

• repetition of circle

theme element

•rail of white for breathing

room

• modules separated by white space

• dropped cap for linkage

• patterned screen

• “pick-up” color

• COB to include another medium

• mixed type

• layering of type

• text wrap around blurbs/pulled quotes

• rounded edges on box

• Doric line

• dominant photo

• linkage

• stories designed in

rectangles with varying sizes of

head sizes

• teaser box (with COB)

• eye dropper for color match

•rail to separate

module

• three degrees of separation

• photo in folio tab

•eyedropper

• degrees of

transparency

• type as a graphic

container

• degrees of transparenc

y

•photo illustrates framing &

rule of thirds

• dominant art

•text wrap

• gradient type

• shades of black on

blocks for layering

• art repeated as block under the copy for

anchorage

• dominant photo from unusual angle

• COB

• reversed type

• kerning of type

• type set in layers

• transparent copy of

photo used as

background

•caption shaped to

match curve in photo

• multi-modules

• pencil or pen used to

create curved line

• reversed or layered

type

• folio tabs as headers

(master pages)

• red screen

extends over gutter for linkage

• COB with text wrap

• tool lines to separate

right poems

• spot color screen• info

graphic

•different columns in articles for

variety & reader aid

• matched spot color

•TOC

News briefs

Heads reflect uniform style sized by story importance

• odd shaped photo & screen with text wraps

• Tilted drop cap in head for

similar effect to photo

• Linkage

• Graphic symbol to be repeated in theme areas

•Inexpensive but effective cover–contemporary

• repeated graphic, once in

black, once in white

•Extreme vertical crop adds drama

• Title page contains

appropriate information

•Caption on facing page–

added cost

• bracket instead of parentheses

•major story & sidebar

• module with variety of

shape, size, content

• linkage

• choice of title page background color may be

affected by more than photo

• words run together with shade or font change

• extreme vertical cropping

• dropped shadow & mixed type

• rectangular shaped copy & modules in variety of column widths

• pencil outlines separated from

COB extend across the

gutter

•transparent dropped cap

• pencil “scribbles”

•slanted copy blocks

• leading & kerning

•rail & wide text wrap

• pencil head and

graphic

• text wraps at COB

photos & connecting

lines

• outline type

• photo art with text wrap

• type as graphic container

•layered type

• type as a graphic

container

• centered folio tabs

with graphic

• info graphic without bars or

lines

• layered type

• reversed pattern (from cloth, paper, screen saver), one transparent for repetition effect

• breathing room between columns

• rotated reversed type

• repetition effect through functional diamond-shaped graphics

• repeated vertical line

• pulled quote in reverse type

• collage made from the same

photo

• black screen background

text box shape in mirror image of

collage

• type size and leading diminishes–

probably because of line length

• scissors tool used to cut

away some of the art used

previously (repetition)

• shear tool changed piece perspective/an

gle

•black backgrounds &

white type provide linkage

& unity

• type on a path (pencil drawn)

• Same sculpture photographed from different angles (large one transparent)

•dropped shadows at smaller arts

• consistent format & types

•selective focus in photo rather than

transparent screen

• minimal use of decorative type

•dominant partial COB

• transparent screen behind dominant head

•articles fit to rectangular boxes, different column styles, different

alignments

• feathered transparent screen

•rotated type

• white type

• linkage

• compatible process colors–probably from the eyedropper

• duotones made with transparent screens

• feathering at infographic

• headline with outline

• Cobbed dominant photo with text wrap

• copy blocks have different type styles & alignments

• least compatible color photo placed farthest from dominant

• Dominant photo collection instead of one dominant & two modules

•type set to emphasize meaning or for reader aid (caps)

• rails add breathing room to oversized elements

Everything you just saw is so

oVer. So–where will you look for the new hot?

• scholastic press sites

•CD covers, music sites, book stores

• contemporary publications

• latest TV program & movie graphics

• latest ads, especially fashion & “high end” living