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HOW DID THIS GET STARTED?
WHY PODCAST?
Low barrier of entry
Meet them where they
are
You have all the
material
WHY TRUE CRIME?
True Crime
HOT
is
HOW TO PODCAST
HIGHMIDLOW
Effort & Investment
What is the goal?
Brand Awareness
PR – Cold Cases
Engagement Revenue
HOW TO PODCAST
HIGHMIDLOW
Brand Awareness
PR – Cold Cases
Engagement Revenue
THINGS TO CONSIDER WHEN STARTING
•Audience: Be Specific
Who
•Format (story telling? Interviews?)
•Host
What
•Cadence
•Stick to something manageable
When
•Podcasts don’t need to look good – they need to sound good. Use your closet!
Where
HOW TO PODCASTBEGINNER MUST HAVES
•Mic $14 - $100
•Atr2100 $60 price point – in the right room sounds magical
•Editing software (often free)
•Keep it polished
• .mp3 file at end
•Consistency (Host & Cadence)
Step 1. Actually record some audio
•1400 x 1400 – 3000 x 3000 pixles
•Square only
•Jpg or png only
Step 2. Create a logo
•RSS = Really Simple Syndication
•Can be done by having a website with blog or with a paid service like audioboom ($9.99/mo)
Step 3. Create an RSS feed
HOW TO PODCAST
HIGHMIDLOW
Effort & Investment
What is the goal?
Brand Awareness
PR – Cold Cases
Engagement Revenue
REVENUE CAN MEAN MANY THINGS
Merch
Ads
Patreon
HOW TO PODCAST: FOR REVENUE(OTHER CONSIDERATIONS)
•Need a way to engage with you
•Blog, store, audio feed
Website
•Another way for the audience to engage and connect
•Push your revenue builder (merch, patreon, ads)
Social Media
•If this is part of your revenue plan
Extra Content
•Social media paid, partner with local papers/new/other pods
Marketing
ON YOUR OWN(10-30 HOURS PER EPISODE)
Find Your Niche
Record 3-5 episodes
Edit the episodes
Find a Platform
Build a Website/Landing Page
PUBLISH!
Results: 6 months + (long game)
PARTNER5-10 HOURS PER SEASON
Find an Established Podcast
Leverage Their Brand & Audience
Trade Content for your “Why”
Results! 2-3 months
