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| Date post: | 07-Jul-2015 |
| Category: |
Sales |
| Upload: | the-other-store |
| View: | 413 times |
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OUR VISION
RETAIL EVERYWHERE ANYTIME Image + Shop + Social + Convergence
OUR CLIENTS
OUR EXPERTISE
Website’s creation Ergonomics User experience Merchandising
DESIGNPotential analysis Benchmark Best practices Digital vision Digital ecosystem
CREATION
SERVICELogistics from A to Z Customer care Reservation Tablet in store
CONTENUDay to day animation Photo shooting Video shootinh
PERFORMANCEE-Marketing CRM Social Media Click and Collect
Integration Development Hosting Maintenance
IT
IN 10 YEARS DIGITAL HAS CHANGED EVERYTHING
?
DISRUPTION
Once upon a time, retail and wholesale
were happy together…
DIGITAL
40 000 Multibrand stores were closed down in France in 2013
(and 2/3 of the dinosaurs died)
=Footwear
sales
=
=Footwear
sales
++ONLINE
sales
= ++
=Footwear
sales
++ONLINE
salesOFFLINE
sales
-= ++ -
FIRST DISRUPTION : PRODUCT KNOWLEDGE
1995-2006 BIRTH OF ECOMMERCE
THE NEW DEAL
BRANDS & SALES ASSISTANTS & CUSTOMERS
PRODUCT INFORMATION
BEST PRICE
PROMOTIONAL PERIODS
BRAND CLIENT
X
X
X
>
BEFORE : SALES ASSISTANT = AUTHORITY
PRODUCT INFORMATION
BEST PRICE
PROMOTIONAL PERIODS
X
X
X
<
FROM NOW ON : ACTIVE CONSUMERS
BRAND CLIENT
SECOND DISRUPTION : MOBILE
1995-2006 BIRTH OF
2007-2014 MOBILE
THE SHOWROOMING PHENOMENON
STORE BECOMES A SHOWROOM20% of Americans
PURCHASE IS MADE ELSEWHERE58% on
THREAT FOR RETAIL
THIRD DISRUPTION : THE « ONLY ONE »
1995-2006 BIRTH OF
2007-2014MOBILE
2014-… CONVERGENCE
CONVERGENCE
TOWARDS THE « UNIQUE » CUSTOMER
DATA MOBILE CROSS CHANNEL CONTENT
CULTURE
TOUCH SCREEN STOCK AND PRODUCT INFORMATION
VIRTUAL 3D FITTING ROOM
DRIVE CLICK AND COLLECT / NO MORE QUEUE
INFORMATIVE SCREEN VARIOUS INFORMATION
QR CODE TERMINAL PRODUCT INFORMATION
SALES ASSISTANT TABLET ADVICE EXTERIOR SCREEN
SHOP 24H /24
TERMINALS PROMOTION / IBEACON
ZERO STOCK CONCEPT STORE BY DESIGUAL
FUSION OF WORLDS
HOW ABOUT YOU, WHAT IS YOUR UBER ?
