How Digital Twin Can Help Manufacturers TransformDelivering excellence in digital manufacturing, today
May 11, 2017
Digital Transformation: An Imperative
This infographic is based on Microsoft analysis of third-party data. Sources include: 1. IDC FutureScape: Worldwide Operations Technology 2017 Predictions Jan 2017 Doc # US42261017 Web Conference By: Lorenzo Veronesi, Marc Van Herreweghe. 2. IDC FutureScape: Worldwide Digital Transformation 2017 Predictions Jan 2017 Doc # US42259317
Web Conference By: Michael Versace. 3 PWC 2016 Global Industry 4.0 Survey; Dr. Reinhard Geissbauer, Jesper Vedso and Stefan Schrauf. 4. McKinsey&Company Mastering the digital advantage in transforming customer experience, May 2017; Oliver Ehrlich, Harald Fanderl and Christian Habrich. 5. Cornelius Baur et al. Manufacturing’s Next Act,
McKinsey, June 1, 2015 6. CFO Research. The Future of Financial Planning and Analysis, CFO.com, July 14, 2015
77%CEOs see agility as a
growing source of
competitive
advantage6
48%manufacturers are
ready for new forms
of human-machine
interaction5
40%of operational
processes will be
self-healing and self-
learning by 20222
70%of manufacturers will
put operations at the
forefront of digital
transformation
projects by 20201
I4.0 Design Principles
Vertical integration | Horizontal integration | End-to-end engineering
Digital Twin
A virtual representation of a product, process, or service
Forces driving digital manufacturing
Evolution of Digital Twin
2002 2003 – 2014 2014 – 2017 Future
30%revenue
Only 4% of digital first movers that integrate
vertically, horizontally and with Customers. The
average digital company improves 2.9% p.a.
revenue and reduces 3.6% p.a. cost3
I4.0 Digital First Movers
simultaneously achieve new
revenue and cost reduction
30%Operational cost
Mastering digital
up to 15% revenue
increase and
simultaneous reduction
in cost to serve of more
than 20%4
The Value of Pursuing Digital Excellence
Business
information
exchange
Vertical Integration
Horizontal Integration
Info
rmati
on
Data
101010101010101010101010101010101010101010101010101010101101010110101010101010101010101010101010101010101010101010101010110101011010101010101010101010101010101010101010101010101010101011010101101010101010101010101010101010101010101010101010101010101101010110101010101010101010101010101010101010101010101010101010101101010110101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101101010110101010101010101010101010101010101010101010101010101010110101011010101010101010101010101010101010101010101010101010101011010101101010101010101010101010101010101010101010101010101010101101010110101010101010101010101010101010101010101010101010101010101101010110101010101010101010101010101010101010101010101010101010
REPAIR STATUS
End to end engineering
Leading
manufacturers
have mastered
operational and
manufacturing
excellence.
Now, is the time
to differentiate
by mastering on
digital excellence
as well.
An Automotive Value
Network
An Industrial Equipment
Value Network
Digital Factories
The Field and Engineering
Service Economy
Immersive Experiences
Delivering Business Value
Digital Excellence strategic framework
Excellence in Digital Manufacturing, Today
Accelerate value creation and drive sustained improvement through immersive human-machine
interaction and innovative partnerships, using a trusted cloud platform
ENGAGE YOUR
CUSTOMERS
to service efficiently
EMPOWER YOUR
EMPLOYEES
to respond
productively
OPTIMIZE YOUR
OPERATIONS
to achieve excellence
TRANSFORM
YOUR PRODUCTS
to unlock new revenue
opportunities
IIoT
Eco
syste
m | P
latfo
rm | S
ecu
rityTra
nsf
orm
Pro
cess
& B
usi
ness
Mo
del
Mixed reality | Cognitive & Intelligent Equipment | Value Network Collaboration
A New Class of Digital Twin
Digital Twin
evolution
Connected Operations and
Industrial ServicesValue Chain interaction
Information
Mirroring* Model
Digital Simulations,
3D Printing
Digital Twin as concept
R&D & engineering focused
Product development
Simulation and engineering
workflow
Data unification across physical
and virtual
Digital Thread
Mixed Reality
Cognitive services
Artificial Intelligence
2002 2003–2014(12 years)
2014–2016(3 years)
2017
Powerful modeling and analysis Digital design, virtual
assembly, and simulation
before physical commitment
3D printing mainstream
Rapid feedback across design,
manufacturing, operation
Products augmented
with digital services
*Dr. Michael Grieves and John Vickers – University of Michigan
In-process guided interactions
Immersive human-machine
collaboration
Autonomous and self healing
Model
C
Model
B
Model
A
Cu
sto
mer
A
Location 1 Location 2
Digital Twin: A virtual instance of a customer’s smart connected physical product
Physical Product Models
Cu
sto
mer
Bn
Pro
du
ct
Mo
del &
Lo
cati
on
by C
ust
om
er
• Performance
• Geographies
• Features
• Usage
• Suppliers
• Procedures
• Efficiency
• Reliability
Market
Design
Quality
Operation
• Events
• IncidentsService
Digital Twin Insights
Pro
du
ct
Lif
ecycle
Sta
te
Beneficiaries
Sales & Marketing
Engineering
Manufacturing
Customer
Support
As designed
As built
As
maintained
Market Enterprise
Digital Twin Solution Architecture
Joinable with
other devices
Connected services,
data and capabilities
Computing Platform,
Sensors, Connectivity
Enterprise intelligence &
system integration
Cognitive services &
business intelligence
Engineering, simulation &
visualization platform
Customer unique
Fleet aware
Digital thread
Cloud
connected
SMART CONNECTED PRODUCT DIGITAL TWIN PLATFORM
Tailored services
Real-time
Design and innovation
insights, actions
Integrated customer
support and field service
Manufacturing, supply
chain and quality
performance
DIGITAL TWIN SERVICES
Cloud
connected
Microsoft Technologies for the Digital Twin
Devices for
Visualization &
Interaction(New UI, Holographic)
Simulation &
Visualization Compute(HPC/RDMA,
GRID, VDI)
3D Printing Facilitation(3MF Format,
Drivers, Apps)
IoT/Analytics/CRM(Devices,
Analytics, Apps)
Cognitive Services (Bots, language, image
recognition)
HDInsight
Machine Learning
Stream Analytics
Data Lake
Data Catalog
Data Factory
Event Hubs
IoT Hub
Mobile Engagement
Dynamics 365
Digital Twin System Architecture
Resource
constrained
devices
Existing IoT
devices
IoT Client
Field Gateway
Data Path
Optional solution component
Microsoft IoT solution component
IoT Client
Device Connectivity
IP capable
devices
IoT Client
Solution UXStream Processing and Analytics
Business
Integration
Connectors and
Gateway(s)
Cloud
Gateway
Business Connectivity, Presentation & InteractionData Processing, Compute,
Analytics and Management
Application Business Logic
Device Provisioning and Management
Simulation & Visualization ComputeSimulation & Visualization Compute
Vision, Speech, Language & Knowledge
Mixed Reality Mobility Productivity
Microsoft cognitive services
Big compute services
Line of business applications
Computer Aided Design,
Engineering & Visualization
Product Lifecycle & Data Management
Supply Chain Management
Manufacturing Execution
Software
Development
3D Printing
Customer
Service
Field Service Analytics
Microsoft cloud application
Common
Data Model
ISO
10303-239
(PLCS)
Digital Twin is a Strategic Journey
The Connected Customer
• Monitor performance &
maximize efficiency, reliability
• Refine or add value-added
equipment features & services
• Mitigate downtime and
increase availability
The Connected Enterprise
• Drive design & engineering
innovation through customer
& equipment insights
• Improve quality and reliability
• Differentiate with 360 degree
customer service
Connected Field
Service
Predictive
Maintenance
Connected
Engineering
Remote
Monitoring
Data-centric
visualization &
action
3D, 2D
Visualization &
Interaction
Simulation,
human
interaction
Solution Strategy
Workshop
Engage with Microsoft
Services in a 1:1 workshop
to scope innovative
solutions, architectural
design and next steps
Solution Design
Session
Build a solution design and
strategy for your
organization that
maximizes value.
Proof of Concept
Begin a POC to start your
journey towards a Digital
Twin strategy, solution or
offering
Learning
Find more
https://www.microsoft.com/
en-us/internet-of-
things/manufacturing
Go further
Simon Floyd @floydinnovation
Enrique Andaluz @enriqueanda
http://aka.ms/mfgblog
http://www.microsoft.com/industry