How do I choose a holiday destination?

Make a list of the key factors:• Weather• Cost• Accessibility• Events• Promotion• Personal tastes and interests• Products and services

Weather People generally want to holiday in a place that has good weather linked to the type of holiday.

E.g. Beach holiday = SunSki holiday = Snow

City break = Dry and mild

Cost People like to get value for money when they book a holiday. Most people have a budget.

Personal interests Everyone has different interests that attract them to a destination.E.g. Sightseeing

RelaxingFamily fun

Accessibility People generally want travel to be value for money, easy, comfortable and fast.

Events You may choose a destination because of an event. E.g. Concert

Sporting eventFestival

Promotion Does the destination look good in brochures and on the internet? Is it easy to access information on the destination?

Products and Services Accommodation options? Special offers?

Catering services?Things to do?

Why choose this destination?

Why choose this destination?

Why choose this destination?

Why choose this destination?

Why choose this destination?

Why choose this destination?

Why choose this destination?

Why choose this destination?

Why choose this destination?

Exam question

Many factors affect people’s choice of tourist destination. These include: ● the range of products and services on offer ● personal interests and tastes ● events ● weather and climate ● promotion of destinations. A family with children wants to go on holiday. Analyse the factors that may affect the family’s choice of holiday destination

(6Marks)

Analyse

To examine methodically and in detail

Promotional material

How do you sell a holiday?

• Brochures• Webpage• Radio advert• TV advert

Persuasive!