How do marketers influence country-of-origin effects ?

Ethnocentric and favourably inclined to one’s own country products

If the country is favourable, highlight the Made in ....

Certain countries enjoy reputation for certain goods

French wine

Impact of country varies with the type of product

Country-of-origin perceptions can encompass an entire country’s products

But , With outsourcing and foreign manufacturing , its hard to tell country-of-origin

Thank you !

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Created by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com