Social MediaHow do we connect?

Presented by Tiffany Johnson, CEO and social media marketing director for Smart Media Cloud

June 22, 2010

Seminar Overview

• What is Social Media?• How Can it Help My

Business?• Common Mistakes and

How to Avoid Them• Examples • How to Make the Most of

Your Website

What is Social Media

• In the past five years social media use has flourished• Facebook founded in 2004• Twitter founded in 2006

• Social Media is an avenue to market your business, organization or city, in a way that is beneficial for you and the consumer

• People can connect with your business on a personal level making your brand a household name

What is the difference between Social Media and Social Networking• Social Media

– Self-published content – Blogging, Facebook,

Slideshare– People connect online

anytime

• Social Networking • In essence this is what you do

every time you go to a meeting you are connecting personally and in person.

How does Social Media Help?

• Blogs increase your SEO (search engine optimization) because they are updated often.

• Facebook is a status update• Twitter allows you to send out

quick messages and drive traffic

• Slideshare offers visual connection for your customers

• E-newsletters provide your customers a connection they can appreciate.

Blogs

• WordPress.com or Blogspot.com– Blog about what you know– Blogging is not a sales pitch– Blogging makes your marketing

human again– Users comment which drives SEO– Many blogs are ranked higher than

their corporate sister site

Facebook

• “What’s on your mind?”– Online social media brand landing– Useful as a representation– Includes

• Causes• Online Donations• Fans• User Generated Content

Twitter

• Sending a tweet• More meaningful than a text

message, but shorter than an email  

• Used to generate traffic to your site by providing useful information

– Micoblog "tweets"  of 140 or fewer characters.  

– Followers receive the tweet via Twitter’s site, their phone, or email

Slideshare

• Create a visual representation of your product– Share on slide share

and your corporate site to create a domino traffic effect

E-newsletters

• Establish direct dialogue with your consumers

• Easily convey updates and key information

• Drive traffic to your site through rich linking.

Social Media Examples: Johnson’s Legacy Landscapes

Social Media Examples: Healthy Kids Challenge