Date post: | 27-Jun-2015 |
Category: |
Education |
Upload: | kimberlyyy53 |
View: | 507 times |
Download: | 0 times |
VICTORIA’S SECRETDigital Marketing Strategy
Target Where?
Concentrate on MLB Coastlines + MI
HOW DO YOU V.S.?
(¡VIVA! SUMMER)
The Campaign…
¡Viva! Summer Campaign
•Promote Active & Healthy Lifestyle through the
PINK loves MLB & VS Swimwear lines
GOALS
CHALLENGES _
CAMPAIGN INNOVATION & RETENTION
CONSUMER HYPE
CREATE HIGH VOLUME INTERACTION W/CONSUMERINCREASE PERSONAL RELATIONSHIP W/CONSUMER
PARTICIPATION
CREATE A CONTINUITY PLAN FOR LASTING CAMPAIGN
MEDIA MIX
Integrated Digital Media
• VIDEO CONTESTS YOUTUBE• PHOTO CONTEST VS MOBILE APP
•#VSVivaSummer TWITTER• HEALTH & FITNESS BLOG/VLOG
PINTEREST/YOUTUBE• INFORMATION HUB TUMBLR
BUDGET?
$15 Million
BUDGET ALLOCATION
Facebook10%
YouTube30%
Twitter10%
Tumblr20%
Pinterest10%
Mobile20%
Percent of Budget
FacebookYouTubeTwitterTumblrPinterestMobile
Measurement
FOLLOWERS LIKES INTERACTION BLOG/VLOG COMMENTS PARTICIPATION MENTIONS