How Do You Work

With a Content

Marketing Agency?

A Resonance FTQ

(Frequently Tweeted Question)

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“Some colleagues have

recommended I outsource

my content marketing to an

agency. How does that even

work?”

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Step #1

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Step #1

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Get a strategy in place.

Step #1

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Your agency partner will work with you to create a content marketing strategy tailored to your brand, your audience,

and your specific goals.

Step #2

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Step #2

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Establish a workflow.

Step #2

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Establish what your agency needs from you to

do their part …

Step #2

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… and make sure you’ll get what you need from them to

ensure a smooth working relationship.

Step #3

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Step #3

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Keep the lines of communication open.

Step #3

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Keep your agency apprised of key developments in your

business …

Step #3

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… and make sure they keep you posted as well.

Step #3

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You may even want to set up a weekly conference call to touch base on what’s going

on.

To Sum Up … •  Get a strategy in place.

•  Establish a workflow that delineates specific tasks and timelines.

•  Set your agency up to succeed by keeping the lines of communication open.

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Got a question

for our next

FTQ?

Hit me up at

@resonancecont