How Does Mobile Technology Add Value in Alumni Relations?

Anne Cushing (@anne_cushing) Andrew Gossen (@agossen)Brent Grinna (@brentgrinna)

Steve Rittler (@scrittler)

• Approx. 5.3 billion mobile subscribers worldwide (77% or world’s population)

• Smartphone sales increased 74% from 2009 to 2010 and now comprise 22% of all handsets sold. Projected increase of at least 60% in 2011.

• Multiple studies suggest that mobile web access will overtake desktop web access by 2015.

• Increasing # of mobile-only web users (25% in US)• 90% of users in US/Western Europe have Internet-ready phone,

incl. at least 50% with HTML browsers.• Increasing access to 3G/4G networks; increasing access to

unlimited data plans

Garnet Research

Top 10 ways consumers will use mobile in 20121 Money transfer2 Location-based services (96 million in 2009 =>

526 million + in 2012)3 Mobile search4 Mobile browsing6 Mobile payment

Mobile apps

• IDC projects 76.9 billion downloads of mobile apps in 2014, worth $35 billion

• ABI research suggests demand on app stores will peak in 2013 as mobile web browsers close gap on native app functionality and more popular apps start being preloaded on handsets

• On average US feature-phone users have 10 apps on board and smartphone users have 22 apps (of which iPhone users have the most with 37).

Mobile and money

• GIA: MFS userbase of 1.1 billion by 2015• Portio Research: almost 10% of mobile users will

be using handsets to make payments by 2014.• More than 1 in 10 mobile users will use m-ticketing

in 2014.• NFC is coming (tap-and-go payments)– 1 in 5 smartphones will have NFC functionality by 2014– NFC expected to account for 33% of mobile

transactions by 2014

• Want lots and lots of stats about mobile? – http://mobithinking.com/mobile-marketing-

tools/latest-mobile-stats

Alumni Relations is all about interactions.

So is the world of mobile technology.

Head down in phone != disengaged!

Mesh the physical with the virtual for mutual benefit

This does not mean throwing actual birds at buildings

Extending to Alumni Relations

Geek fantasy

or

practical tool for

Alumni Relations?

A matter of scale…

Labyrinth game

--

Controlled by tilting a tablet.

Way more fun than turning those little

knobs.

The 3 big questions:

• Where am I?

• What is nearby?

• Where is everybody else?

(echoes of every alumni event ever?)

It's not just a phone…it's an oracle.

Accelerometer

Camera

Compass

GPS

Microphone

NFC

USB

Cameras

Accelerometer

Camera

Compass

GPS

Microphone

NFC

USB

Quality of mobile camera hardware is always improving

Everyone becomes an event photographer

A multitude of perspectives on the same moment

A proactive AR organization will enlist the masses

Aggregation, tagging, sharing, broadcast

Will we see the same movement with video?

Cameras

Social Photography

(a widely distributed

photo booth)

TV Screens in venue

Facebook

Website/live stream

Twitter?

Compass + GPS =

Accelerometer

Camera

Compass

GPS

Microphone

NFC

USB

Combine a compass with GPS…

Where you are

Which direction you're facing

How to get to the "next" place

Campus tours, reunion and

orientation – all easily transformed

Cornell Compass, v1

Device-Device Interactions

Accelerometer

Camera

Compass

GPS

Microphone

NFC

USB

NFC : Near Field Communications

Mobile transactions

Event payments, on-site giving?

Data exchange Huge potential here for career networking events

Other uses outside AR include

Vending machines

Building access

General Thoughts

General Thoughts

What does your alumni office have access to that nobody else does?

Always have a hook Apps for the sake of apps are a waste of resources Echoing news feeds is not engagement Event integration seems to work well

Access to these features is getting easier too Browser hooks reduce the need to "go native" Cost goes down, down, down…so be creative!