How effective is the combination of your main product and ancillary texts?

Our Genre Genre was a very important aspect to bare in mind

throughout creating both our music video and other products. The genre affects many things such as who your target audience should be, their age, gender etc and also your artist’s overall star image.

When researching Indie pop and pop culture, we noticed

there were lots of flowers and lots of the themes seemed to be based around peace and care-free living. Here are examples of how we incorporated this information into our pieces.

Costume As you can see below, throughout our music video our artist tends to wear lots of loose, oversized outfits. In my opinion this emphasises the whole ‘care-free’ idea of most indie/pop artists as it shows she is not too bothered about what people might think of her dress sense, as long as she is comfortable. At the same time however, her fashion sense is still current and shows she has style.

Also, advancing on the whole idea of both the indie and pop culture being very bright and almost ‘summery’, we ensured that our artist wore bright colours and flowery patterns throughout the performance.

Both of the prints of these tops have a very tropical vibe with flowers and greenery on them. The tropics are always connected with holidays and a lovely peaceful beach so again fits perfectly for the ‘care-free’ star image we were trying to portray. We even had the top on the left hand side change colours as the greenscreen did so the artist always looked colour coordinated.

Continuing the use of costume to portray our genre and star image, during this shoot I wore a flower head garment and a lose fitting flowery cardigan to really maximise the’ indie pop’ look. This links in well with the costumes I wore during our music video and the flower and tropical theme is continued. These images were then used on both the website and also my digipack to ensure the combination of our main product and ancillary texts was effective.

Final digipack

Promotional page on website (phone view)

Website BackgroundAfeba and I even made sure to chose a suitable background that also reflected all of the previous conventions mentioned. The blue skies and palm trees again reflecting and ‘care-free life’.

Another thing that drew our attention to this particular background was the face that it actually looked very similar to the top Nyla wore throughout the music video and therefore I believe, works very well. This also enabled us to maintain our star image throughout different media texts.

Fonts and Colours Another aspect that was kept consistent throughout all our products made was the style and colour of all the text used. We chose pink as it was one of the main green screen colours used in the music video and is also a girly colour to suit our artist and her star image. Keeping this consistent also makes it more recognisable as Nyla’s image as it is clear this is her style.

Target AudienceI personally believe our target audience are mainly females from about the age of 16-25 of a working class. I have come to this decision as I believe women that fit those particular categories will be able to relate to the artist and her music more than say a younger or older female or even a male. Our target audience explains why there are not many ‘male gaze’ shots or much voyeurism in general throughout our music video. Voyeurism is very much expected in pop videos however our production challenges this stereotype.

However, there is one instance where the female gaze is touched upon. This occurs in the scene where the male character acting as Nyla’s boyfriend in the performance lowers his jeans. A medium close up is used to accentuate his muscular legs which is likely to appeal to our chosen target audience.

AccessSeeing as our target audience’s age range is from mid-teens to mid-twenties, we can assume that they will all be very computer literate and also are very likely to own smart phones. Due to this we made sure the website was definitely available to be viewed on both a computer and a mobile device in order to fulfil our target audience’s needs.