How effective is the combination of your main product and

ancillary texts?

All three pieces of media that we created work together to create a marketing campaign for my documentary which is clear and

professional, ensuring that my product is recognisable. Although the documentary is our main product the two ancillary texts, the newspaper advertisement and the radio trailer, help to unify all of

our products as one and promote our main product.

Title- ‘Behind the Bean’

By using the same title ‘Behind the Bean’ on all three of our products we ensured that our brand is

recognisable because it will be clear to the audience that the two adverts are to promote the

documentary. Furthermore by seeing and hearing the title through two other media platforms makes

the documentary more likely to be watched because the audience will remember the title through it

being repeated to them in multiple ways.

The title is one of the main components of our media campaign in linking our products together. We ensured that it is clear to read the title on all three of our products. Firstly in our documentary it is one of the first thing the audience will see after the opening sequence. Secondly on our newspaper advert it is in the largest font on the poster to make it stand out and thirdly in our radio trailer ‘Behind the Bean is one of the final things the listeners will hear to make it stay in their mind.

Slogan- ‘The daily grind’Similarly the slogan for the programme was used in both of the ancillary texts to make all of our work a coherent package which works well together. Our slogan ‘the daily grind’ helps to promote our documentary as it gives a further insight into the content of my documentary. ‘The daily grind’ is a pun which not only is a saying meaning the everyday routine- which coffee is for most people- it also means the actual grinding of coffee daily which baristas and frequent drinkers of coffee do.

Channel 4 IdentThe Channel 4 ident is

used in both of our adverts to highlight and emphasise

to the audience what channel our documentary

will be aired on and also to repeatedly remind audiences of the

scheduling. Furthermore this keeps up the continuity of our marketing campaign as both products are shown as a Channel 4 production.

To make our products combine well together we ensures that the voiceover on our documentary was spoken by

the same person as our radio trailer. This reinforced our products as park of a coherent package as it kept up the

continuity of our work, making it more professional. Another way in which the radio trailer links to the documentary is as it contains sound clips from the documentary such as the voxpops at the beginning

saying ‘Nescafe’ and ‘Kenco’.

Radio Trailer

Newspaper Advert

Similarly to connect our newspaper advert to our other media products we used a relevant main image. We deciede to use a coffee cup in our print advert as

it ultimately illustrates what our documentary is about. It represents our documentary topic and

covers a range of issues our documentary talks about such as: the different styles of coffee, coffee shops

and cafe culture.

The tone of our documentary is reflected throughout all three of our texts, although it isn't a funny documentary it most certainly isn't a sad one hence

why the songs used in both our documentary and radio trailer is a cheesy love song, reinforcing the easy going nature of our documentary. This also links to the idea that coffee is portrayed as a seductive drink which is indicated by our

used of a female narrator in our documentary and trailer. Finally my front advert uses a comedic pun further emphasising its lighthearted tone, our

tagline ‘the daily grind’ isn't to formal or serious and fits with the mood of our documentary.

Tone of Documentary

On a whole all three of our products clearly link together to create a coherent media package.

We have successfully done this through continuously following the conventions of our

documentary and both ancillary texts. Doing all of this along with constantly sticking to the

theme of coffee have all allowed us to make our products a professional campaign.