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1 1 6 TIPS FOR MAKING AN ADVERT IN 2014 George Tsakraklides, MM-Eye
| Date post: | 04-Dec-2014 |
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Marketing |
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6 TIPS FOR MAKING
AN ADVERT IN 2014
George Tsakraklides, MM-Eye
2 2 (not all day)
My job involves
watching adverts
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And using research to see how audiences engage with them
Yes
No
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But I’m tired of seeing the
same car crash over and over
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Don’t overload your advert
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People will only remember
1-2 things from it anyway
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So if you want them to remember the
things YOU want them to remember…
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Then don’t give them much of a choice.
Just a damn good ONE
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Don’t try Too Hard
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People already know you’re
trying to sell them something
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They also know you may try to tell
them you’re more amazing than
everyone else on the planet
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When in reality you just
want to stand out
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So don’t underestimate their
intelligence
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Before After
With fake “real life”
scenarios
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(They can smell this S**T
from miles away)
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(you should see
some of the quotes
from our research)
And when they do…they get as
mad as a grounded teenager
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Just Be Look Honest
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Don’t think for a minute that you know them
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And that you can bombard them with
naïve social stereotypes that you
thought applied to them
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…or jokes that you
thought they liked
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That’s when you’ve lost
them forever
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You see…
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The world
has moved
on
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Be Original in every way
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People are so overwhelmed today.
You only have them for a split second
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If you’re lucky.
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So throw out the old
recipe
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And start thinking of what makes you
different from the millions of others
like you
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The unique proposition of your product
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Your philosophy about your industry
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The culture of your employees
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Your legacy and your history
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Your vision for the future
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Remember that people connect with “things” in the same way they connect
with other people: emotionally
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So find your personality
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And connect from your fuzzy side (okay don’t overdo it)
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Remembering that what you offer must also have emotional value
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Invest in some good quality advertising research
(if you really want to know what makes your audience tick - and how you can use this information to improve not only your advert but your entire brand strategy)
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I can go on..
Sharp Minds, Safe Hands www.mm-eye.com
enquiries: [email protected]
To find out about 6 more ways…
George Tsakraklides
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