How effective is the combination of your main product and

ancillary texts?

Consistent style • The slogan for the film is

used in both the film poster and the trailer, this making it more iconic and instantly recognizable.

• We used the same female character throughout our promotion package (film poster, trailer and magazine cover).

Magazine promotion

The magazine is able to give an insight into the plot of the film. In addition to this, as we’ve chosen to create an independent film featuring it on the cover of a mainstream film magazine will help promote the film on a larger scale.

Poster

• The singers included in the poster are used as an USP (unique selling point).

Web...

• As well as using our trailer to offer a visual promotion of our film, we also decided to include a facebook and twitter fan page for our film to broaden the awareness of the film.