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HOW EMPLOYEES CAN HELP YOU AMPLIFY YOUR BRAND
HOW EMPLOYEES CAN HELP YOU
AMPLIFY YOUR BRAND
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The statistics don’t lie. Employees are far more valuable brand ambassadors than the brand itself.
Your staff is your most valuable asset.
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Employee ambassadors or advocates is the promotion of an organization by its staff members. A business may ask employees to actively promote the
organization, often through social media, as an element of their jobs
WHAT> How to tap into an existing resource> How to massively amplify your marketing reach without spending any extra marketing dollars> How you can use this channel to create triple win outcomes
WILL YOU LEARN TODAY
When you know how to leverage your staff’s digital profiles THEN you can amplify your brand to get marketing results you cannot pay for as a business
Your first customer isn’t external, they
are internal.
The goal is to get employees who live inside the social media bubble to echo our
content
HOW YOU CAN LEVERAGE AN
EXISTING RESOURCE
THE POWER OF CONNECTIONS & NETWORKS
No. of employees Size of their networks Potential reach
20 500 10,000
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Invest in your employees, encourage them to be active on social, and empower them as the thought leaders and experts that they
are and they’ll return the investment
Why create brand employee ambassadors
INCREASEDREACH CREDIBILITY EMPLOYEE
ENGAGEMENTAUTHENTICITY
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An average employee ambassador is 2 x more trusted
than a company CEOEdelman Trust Baromoter
“
”
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Most of your staff have some sort of digital profile –creating brand employee ambassadors allows you to leverage their profiles to amplify your messages.
US companies are looking for staff who aren’t afraid of being in the spotlight.
SMART COMPANIES COLLABORATE WITH THEIR STAFF
BANNING YOR STAFF FROM SOCIAL MEDIA IS THE DUMBEST THING YOU CAN DO!
WHY YOUR TEAM ARE YOUR BIGGEST MARKETING WEAPON?
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Every Nokia employee can speak freely online across social media networks.
Employee advocacy is more than marketing. It’s
a relationship-building engine that’s built on
collective people-power.
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"Content shared by employees receives 8x more engagement than content shared by brand channels
Social Media Today
“”
Nearly 40% of people spend 1-5 hours per week on business related social
media activities
On average 60% of employees in formal advocacy programs spend more than 5 hours each week on
business related social media activities
V’s
Source: Hinge & Social Media Today, 2016. Understanding Employee Advocacy in Social Media
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AMPLIFY YOUR MARKETING REACH 100 x
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No. of clicks generated through employee
ambassadors
Cost per click Earned Media Value (EMV)
Ie: the value of employeeambassadors compared to
paid advertising
x =
MONETARY VALUE
According to data collected > 1 employee share generates about 4 clicks on FacebookSource: Smarp
What’s in it for your staff?
Help employees be more successful
Build their personal & professional profile
Build their brand
Become thought leaders
Get better results from their effort
Expand their network
Stay top of mind above competitors
Get recognition
Social acceptance
If your employees believe in what you’re doing as a company, they’re going to carry your message further to reach more people.
For HR > a stronger recruiting pipeline
For Sales > an inbound sales machine
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PARTNER TO REACHUNTAPPED NETWORKS
BUSINESS CASE FOR BRAND EMPLOYEE ADVOCACY
Source: Social Dialog.eu
DELOITTE
• Went from 0 to more than 7,000 employees participating in their ambassador program.
• Content promoted through the Program sees upward of 50% of the social media traffic to that page
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CULTURAL REVOLUTION
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AT&TAT&T launched an employee advocacy program called “Social Circle” in 2009, & invited their social media savvy staff members to become involved in the promotion of the company.The program allowed them to personalise the brand with the voice of employees, as opposed to corporate channels.
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HAVE A PLAN
KELLY SERVICES
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Over the course of two years, Kelly Services saw a 1,000% increase in social reach, and an 1,150% increase in daily website traffic driven from social media channels.
FOLLOW THE LEADERS
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WHAT
• Evolution of the business model like this is the way of the future • Change of mindset in the C-suite is fundamental • It’s all about the content - THEN the tools
WHERE TO NOW….
DO YOU NEED TO KNOW TO MANAGE THIS NEW REALITY?
Would you like to dive deeper into building a Brand Employee Ambassador Program?
Tanya WilliamsChief of Everything, Digital Coach,
Strategist, Trainer, Blogger and Shoe Lover!
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