How Executives can use Twitter to attract business opportunities …without spending too much time
Presenter Katy Caroan
Agenda The Myths Why You Should Use Twitter 5 Actions You Can Take Now More Inspiration
”It’s better to let PR and Comms handle it”
”It’s not relevant in our industry”
”There are too many risks”
”I don’t have enough time”
What is the risk? • of not communicating on social media
• of not representing via social media
• of not listening to trends and stakeholders
Top 3 reasons you need to use Twitter • TO LEARN & LISTEN • TO SET EXPECTATIONS • TO ATTRACT OPPORTUNITIES
5 Actions You Can Take NOW
Check Your Profile
Build Your Following WISELY
Share Other People’s CONTENT
Listen Into Conversations
Use Searches and Lists to Spend Your Time
Effectively
By whom are you inspired?
What do you want to share with your professional
stakeholders?
Which topics/keywords do you want to monitor?
Which events can you follow BEFORE/DURING/AFTER
How can you make it part of your daily
routine?
h"p://digoshen.com/insightpla3orm/
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