How Extreme Networks is Disrupting the Communication Space to Connect Global

Employees

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OUR SPEAKERS

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Steve HarringtonVP of Marketing

Extreme Networks

Nicole AlvinoCo-Founder and Chief Strategy Officer

SocialChorus

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2016 Survey of more than 300 HR and Communications Professionals

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Extreme Networks Background

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EXTREME NETWORKS

• Third largest networking company • Scaling through acquisitions • Global offices

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What communication challenges did Extreme Networks face?

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PAIN POINTS

• Traditional communication methods not working•Reams of content being produced, but employees did not know how/where to find it•Diverse group of global employees

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What inspired Extreme Networks to modernize and mobilize

communications?

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MOVING TO MOBILE

• Information on mobile is accessible for every employee • Information is now relevant and

timely • Adopted Extreme 360 (E 360) to

scale internal communication, sales enablement and brand marketing

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E 360 Goals

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E 360 GOALS

• 100% adoption • Executive level sponsorship • Elevate brand

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E 360 Launch: Global Sales Meeting

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E 360 LAUNCH

• Video of CEO unveiling the platform • Created a content strategy specifically

for the launch • Included fresh content for the sales

team • Team channels for employees to

submit photos

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E 360 LAUNCH

•Sales kick off launch extremely successful •100% of attendees downloaded the platform and immediately began engaging • CEO and leadership team were on board and enthusiastic about the platform

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Ongoing Marketing Plan

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ONGOING MARKETING

• Email to employees announcing the platform • Email to all who had not yet downloaded•Introduced in all-hands meetings and created an employee referral program •Employee champions and support from management critical in program success

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Content Strategy

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CONTENT FEATURED ON E 360

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EARLY CONTENT LEARNINGS

• Successful content: recent news such as purchase of Zebra Wireless, Gartner MQ• Relevant content = customer

engagement • Always keep your audience in mind • Get the right people to be on your

content team

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Onboarding New Employees Post Acquisition

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ACQUISITION STRATEGY

•E 360 used to welcome newly acquired employees•Helps to quickly onboard and get employees up to speed

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Early Learnings and Employee Feedback

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FEEDBACK

• Employees now able to receive timely information which can help them in the field •Helpful for ramping up new employees or newly acquired employees•Sharing and reacting to content •Central communications hub

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What’s Next for E 360?

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LOOKING AHEAD

• Partner program: Take advantage of content published in E 360 • Customer program

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Tips for anyone thinking about getting started?

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ADVICE FOR FUTURE ADOPTERS

• This is a shift in communication and you have to take a risk• Streamlines your work rather than adds more• Platform makes it easy for employees to share the content you want

which elevates your brand • This will help you do your job better

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CHALLENGES WITH CURRENT COMMUNICATION METHODS

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2016 Survey of more than 300 HR and Communications Professionals

SOCIALCHORUS IS AN EMPLOYEE COMMUNICATIONS PLATFORM FOR COMPLEX, DISTRIBUTED WORKFORCES.

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WE HELP HR AND COMMUNICATIONS LEADERS REACH EVERY EMPLOYEE IN THE ORGANIZATION WITH THE NEWS AND INFORMATION THEY NEED TO THRIVE.

• Corporate news• HR announcements• Company newsletters• Company social newsfeeds• Industry newsfeeds• Training video• Employee spotlight• Office events• Surveys• Compliance information

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SAAS PLATFORM WITH MOBILE AND WEB APPS AND ROBUST PUBLISHER AND ANALYTICS SUITE.

ALREADY, 14 OF THE FORTUNE 50 HAVE PARTNERED WITH US SO THEIR EMPLOYEES CAN THRIVE.

2.2M 150+ 24Employees in SocialChorus-

powered networksBranded mobile apps

deployed to app storesOf the Fortune 200

companies are customers

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INTERESTED IN LEARNING MORE?

Download our EbookThe Technology Gap in Corporate Communicationshttp://bit.ly/technologygap

Request a Customized Demo

844.WRK2LFEhttp://www.socialchorus.com/tourinfo@socialchorus.com

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Thank You!