how and Ninja is both HORRIBLE for fundraising (at the same time!)

First Overall Twelfth Overall What does it mean for the Cause Application to be a top-used monthly app? Source: www.allfacebook.com/facebook-application-statistics/

Does it mean lots of facebook donations? As of May, 2008 only 25% of all facebook causes had raised their first dollar Source: http://www.techcrunch.com/2008/05/28/causes-reports-on-its-first-year/ $128.57 raised per average charity Facebook Cause App fundraising shows an extremely long tail

Does it mean lots of facebook donations? $0.21 raised from the average user As of May, 2008 No. (and those numbers include myspace application use) Source: http://www.techcrunch.com/2008/05/28/causes-reports-on-its-first-year/

Updated April 22, 2009 A cause does not have to be associated with a specific nonprofit, and most of these, over 200,00 arent. That leaves about 46,000 nonprofits that are connected to a cause. But, of these only 8,000 are using Network for Good, meaning theyve created an official profile, can use their npo dashboard, and can raise money. http://afine2.wordpress.com/2009/04/22/wash-post-disses-causes-on-facebook/ So, according to Network for Goods data, 8,000 causes have actively raised money using Causes for a total of $7.5 million or an average total of donations to each cause of over $930. Allison Fine has better numbers from Network for Good

What does it mean for the Cause Application to be a top-used monthly app? How much of your mail is not junk? http://www.flickr.com/photos/babaghan/167997109/ How much of your email is not spam? How many of your cause invitations are accepted?

You are training your friends and family how to listen to you. Image by Duncan Smith/Corbis

How is this training mail recipients? How is this training email recipients? www.flickr.com/photos/teacherafael/2038442136 . http://www.flickr.com/photos/owlie13/3249185897/

How is this training your facebook friends? http://www.flickr.com/photos/thomashawk/2592974636/sizes/o/

Once a communication system becomes automated - efficiency is built into delivery - more communication can be done for less - messages are crafted for demographic groups - the communications sounds less human - the communication channel becomes less effective and more ignored Yeah! Yipee! Good. Oops!

Raise funds on facebook ( like a Ninja ) without the Cause Application Image by Duncan Smith/Corbis

• Craft your message (video or written note)

• • Address your facebook network specifically

• • Use the voice that your facebook friends know

• • Don't "put on" a fundraiser voice

• • Be yourself, that's who people will give to

Step One View this video appeal example

Raise funds on facebook ( like a Ninja ) without the Cause Application Image by Duncan Smith/Corbis

• Organize your data

• • Group into lists where those friends know each other.

• • Commenting will grow a conversation.

• • Lists can only contain 20 people, so you might be titling these lists things like "workfriends1", "workfriends2", etc

Step Two

Raise funds on facebook ( like a Ninja ) without the Cause Application Image by Duncan Smith/Corbis

• Upload your message (video or written note)

• • You will likely have to upload it more than once

• • Tag as many as 50 of your friends in each video/note

• • Tagging your friends in the video not only causes the video to appear in their own notifications, but also sends it to the feeds of all their friends.

Step Three

Raise funds on facebook ( like a Ninja ) without the Cause Application Image by Duncan Smith/Corbis

• Link to a giving page

• • Consider opening yourself up a chipin widget

Step Four

• • There are additional peer giving options seen here

• • Community Hunger Day had a very slick, custom sponsorship microsite that was built for them by Pursuant .

Raise funds on facebook ( like a Ninja ) without the Cause Application Image by Duncan Smith/Corbis Cultivate Conversation Cultivate others comments by replying to and engaging with each comment. Step Five

Raise funds on facebook ( like a Ninja ) without the Cause Application Image by Duncan Smith/Corbis

• Say thank you

• • Send private thanks right away

• • Send a public thank you

• • Send a corporate thank you

Step Six View this video thank you example

Raise funds on facebook ( like a Ninja ) without the Cause Application Image by Duncan Smith/Corbis

• Send Updates

• • Plan to update entire group at least twice

• • Upload the updates and share them with the

• • distribution lists

• • Shared assets will show up in your friends inboxes instead of their notifications.

Step Seven

Raise funds on facebook ( like a Ninja ) without the Cause Application Image by Duncan Smith/Corbis

• Proceed with Practice

• • Active facebook users proceed

• • Passive facebook users should spend three months commenting on friends photos, commenting on friends videos, uploading your own quality photos and videos, involving yourself in conversation around your friends notes and status updates.

Step Eight

• • Non-users of facebook...spend a month reading

• • Beth Kanters blog before opening your profile.

Raise funds on facebook ( like a Ninja ) without the Cause Application Image by Duncan Smith/Corbis Having used this precise method several times, I have never run into facebook suspending my account. I know of others who have deviated from this distribution plan and have been temporarily suspended. I don't know what triggers a suspension. Anyone who does know the current, specific triggers for suspension, I'd love to know. Disclaimer

Raise funds on facebook ( like a Ninja ) without the Cause Application Image by Duncan Smith/Corbis You are ready, grasshopper. http://www.jamihn.com/angryzenmaster/xtras/OfficeNinja.gif @ mikeyames [email_address] http://techhermit.blogspot.com/