Date post: | 07-Dec-2014 |
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Targeted Advertising and User PrivacyArielle, Collet, Jessica, Lewis, Mayang, Paulina
Data brokering: What is it and who’s on top?
A data broker (information broker/reseller) is a business that collects personal information about consumers and sells that information to other organisations
Acxiom
Rableaf
Spokeo
Et cetera et cetera
Data brokers
Can collect information from variety of public and non-public sources (courthouse records, website cookies, loyalty card programs)
Create profiles of individuals for marketing purposes
Sell them to businesses who want to target advertisements
Currently, there is no legislation that requires a data broker to share gathered information with profiled consumers
Acxiom’s effort for transparency: www.aboutthedata.com
Example: FitBit
• A small sleek device that monitors your movement• Tracks the number of steps you take, distance
travelled, calories you’ve burned, sleep activity, activity intensity and how many floors you’ve climbed.
• Can sync up to the FitBit website where you can see all the information it has recorded from your day.
iPhone 5S Technology
M7 chip Motion coprocessor – continually monitors your motion data with real-time tracking
Accelerometer, compass and gyroscope
Could possibly facilitate accurate traffic info through tracking the movement of your car, create maps of indoor spaces like malls, public transit systems, parking garage
iWatch
Connects to your phone
Games, music player, call history
May include health and fitness capabilitiesMonitors sleep and heart rate
iPhones can use the collected information to know when best to play ads during sleep when connected to the music-playing-pillow
Strongly potential with M7 chip technology
iMusic Pillow
http://www.gadgetgrotto.com/imusic-pillow
http://www.youtube.com/watch?v=_xToQ4cIHkk
Pillow Cloud Network
Disruption to traditional media landscape
Forced into listening to advertisements
Allows advertising to become more psychologically altering which makes it easier for people to fall prey and purchase the products being advertised
In relation to the film industryOne UK movie theatre uses cameras behind the screen to monitor audience reaction
The system knows if you are alone/in a group of friends/with family
Allows advertising to become more psychologically altering which makes it easier for people to fall prey and purchase the products being advertised
Possible changes in the cultural industries in the future
More aggressive advertising
Choice to avoid advertisements might decrease or even disappear
Trade of personal information by wealthy companies to be used to sell products
Prophecy of Wall-E
http://www.youtube.com/watch?v=_xToQ4cIHkk