HOW FIVE SKI COMPANIES USED GREAT CONTENT MARKETING TO BUILD LINKS

Iain Martin, Skipedia Travel Marketing

1. SUN VALLEY, IDAHO

http://www.youtube.com/watch?feature=player_embedded&v=K-n8zFxUQ64

1400 shares on Mashable1300 Tweets$3m in earned media

2. SNOWSKOOL

750 Facebook shares1000 Pinterest repins4000 blog links

3. VAIL RESORTS

200,000 shares in 5 weeks2 million social shares 31% increase in revenue

4. INTERSPORT SKI HIRE

10,000+ YouTube viewsGreat blogosphere buzz

5. TIGNES, FRANCE

http://www.youtube.com/watch?v=5kF51ggyIGQ

4 million+ YouTube viewsOver 1,000 links€2.6m earned media

Iain Martin, Skipedia Travel Marketing @skipedia

THANK YOU!