Date post: | 05-Dec-2014 |
Category: |
Marketing |
Upload: | nick-smatt |
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HOW FREESTYLE RAPPING AND STRATEGIC PLANNING ARE SIMILAR
IT’S BECAUSE THEY’RE BOTH ON TRACK
BAD JOKE, I KNOW. BUT THESE SLIDES WILL SHOW YOU THERE ARE OVERLAPPING CONNECTING
DOTS BETWEEN THE TWO
I’M A BIG FAN OF BOTH AND THINK THEY’RE BOTH CRAFTS THAT ADD VALUE TO THIS WONDERFUL WORLD OF COMPLEXITY
6 WAYS
IN 6 MINUTES
READY....LAY DOWN THE BEAT!
1
YOU HAVE TO PRODUCE SOMETHING THAT IS RELEVANT TO YOUR AUDIENCE
HEY PLANNER…
IF YOU DON’T REACH YOUR AUDIENCE IT’S A WASTE OF YOUR CLIENT’S MONEY
HEY FREESTYLE RAPPER…
YOU WON’T GET ANY “OOOH’S” OR APPLAUSE WHICH MEANS YOUR EFFORTS ARE USELESS
2
IF YOU ARE DISINGENUINE YOU WILL LOSE YOUR FOLLOWING
HEY PLANNER…
KNOW HUMAN TRUTHS, OBSESS WITH CULTURE AND CREATE STUFF THAT MATTERS TO PEOPLE. IF
YOU SAY THINGS YOU DON’T DO, THEY WILL LEAVE YOU. THEY HAVE SO MANY CHOICES AS IT IS
HEY FREESTYLE RAPPER…
IF YOU’RE STUFF IS ALL REHEARSED AND YOU DON’T ENTERTAIN, NO ONE WILL WANT TO
LISTEN TO YOU. THEY HAVE SO MANY CHOICES AS IT IS
3
DEEPLY KNOW YOUR AUDIENCE AS HUMANS BEFORE YOU BEGIN THINKING OF YOUR
EXECUTION
HEY PLANNER…
HUMANS HAVE FEELINGS AND THEY ARE COMPLEXLY WIRED HUMANS WITH HOPES,
DREAMS AND FOUNDATIONAL PERCEPTIONS
HEY FREESTYLE RAPPER…
YOU NEED TO GENUINELY UNDERSTAND THE PEOPLE HAVE VALUES AND BELIEFS SO YOU KNOW
HOW TO REACH THEM WITH RHYMES
4
QUALITY IS MORE VALUABLE THAT QUANTITY AND ONE PERSON CAN CHANGE YOUR BRAND
(PERSONAL OR BUSINESS) FOREVER
HEY PLANNER…
IT’S IMPORTANT TO THINK OF EVERY ‘CONSUMER’ AS AN INDIVIDUAL INSTEAD OF THINKING IN
GROUPS
HEY FREESTYLE RAPPER…
ONE PERSON IN THE CREW MAY BE YOUR CONNECT TO THE LIMELIGHT. HIS FOLLOWING MAY BE LARGER THAN ALL OF YOUR HATER’S
COMBINED
5
REPUTATION IS KEY SO MAKE EVERY EXECUTION COUNT
HEY PLANNER…
YOU’RE ONLY AS GOOD AS YOUR LAST MEETING AND BRIEF. COMPETE TO BE A BETTER YOU
TOMORROW THAN YOU WERE TODAY
HEY FREESTYLE RAPPER…
IT’S NOT ABOUT YOUR LATEST RHYME BUT RATHER THE DEPTH OF YOUR MATERIAL AND
HISTORICAL STYLE
6
KNOW CULTURE AND HOW TO IMPROVISE TO MOVE WITH IT AND CREATE IT
HEY PLANNER…
THE ANSWER TODAY MAY NOT BE THE ANSWER TOMORROW. CONTINUE TO EXPERIMENT TO SEE
WHAT RESONATES AND WHAT MOVES PEOPLE
HEY FREESTYLE RAPPER…
TEST THE WATERS AND SPIT WHAT YOU THINK IS RELEVANT TO YOUR RAP CIRCLE. IF IT DOESN’T
MOVE THEM, TRY SOMETHING ELSE
QUICK RECAP
1
YOU HAVE TO PRODUCE SOMETHING THAT is RELEVANT TO YOUR AUDIENCE
2
IF YOU ARE DISINGENUINE YOU WILL LOSE YOUR FOLLOWING
3
DEEPLY KNOW YOUR AUDIENCE AS HUMANS BEFORE YOU BEGIN THINKING OF YOUR EXECUTION
4
QUALITY IS MORE VALUABLE THAN QUANTITY..ONE PERSON CAN CHANGE YOUR BRAND FOREVER
5
REPUTATION IS KEY SO MAKE EVERY EXECUTION COUNT
6
KNOW CULTURE AND HOW TO IMPROVISE TO MOVE WITH IT AND CREATE IT
SO GRAB THE MIC, MAKE WORK THAT PEOPLE LOVE, MAKE WORK THAT YOU
LOVE AND MAKE THE WORLD A BETTER PLACE