Game of Thrones is an American fantasy drama television series that depicts the three core fictional storylines.

• Started in 2011• No. Of Seasons: 5• No. Of Episodes: 50

Social Media StatisticsFacebook page has over 17.3M+ like withposts having 3K+ likes and videos with 3M+ views

Twitter page has 55K+ tweetswith 3.2M+ followers

Youtube has 1,575,000+ Subscribers

Instagram page has 450+ postswith 1.6M+ followers

Social media marketing has been an integral part of HBO’s campaign for Game of Thrones.

A mix of smart marketing campaigns, consumer-generated internet buzz and over-the-top events contribute to making HBO’s an admirable marketing strategy.

Awareness

Awareness is created to attract the fan following.

HBO was set out to create awareness three months prior its first episode

aired.

Engagement

• 30-days countdown• 50-days countdown

Engagement

• Ongoing production blog

Engagement

• Vine: To build hype for the show’s latest trailer ahead of its release

Engagement

• Games such as “Join the Realm”, and a more interactive game: “Game of Thrones: Ascent”

Engagement Contests

HashTags

Engagements

A new strategy of "Weaponising Time”- a short video clip that would vanish in 90

seconds

Two new social platforms that GoT may wish to incorporate are:– Pintrest– Meerkat

In short The Game of Thrones is pulling out all the stops with social media to

excite and engage their fans.

Thank You!