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Google Updates
October 10, 2013
Agenda• Google Updates
• Hummingbird – What we know and what we don’t
• Penguin 2.1
• Preparing for the future• Featured article/Newsjacking• Social Engagement• BuzzGraphics
• Dashboard Updates• Not provided• Review pending client
What is Hummingbird?• Launched end of August 2013• Entirely New• Now incorporates 200+ Factors
including PageRank
• Focus is on answering longer more complex queries• Faster• Recent information• Rich results
What is the question?• Knowledge graph was
launched to more quickly answer questions without going to other websites• Hummingbird is able to
understand intent of query and context of pages content across their whole index
Does your content answer questions?
• Good trick by Eric Ward to see how much your content may already be answering questions• Don’t go crazy with over-
optimizing on “How to…”• Use to think about
questions your can help answer• Guides• Infographics• Glossary
What can I do to adapt? • Get the client to engage in the
content creation process• Review content• Talk about upcoming topics• Look for newsjacking
opportunities
• Get the client to promote the content• Business and personal account
promotion• Comments, G+, Tweets and more
• Always be looking for ways to SWARM your content
Penguin 2.1• Announced on 10/4• Targets over optimization• Best defense is diversity• Penguin removes the authority of
specific links and rankings fall as a result• Shadow algorithm• Hummingbird gives visibility• Penguin/Panda take it away
What are we doing?• This isn’t free or easy – SORRY• End User Value
• Featured Article • Home page category site placement • Custom research• Related to latest news• Infographic (4 Facts)
• BuzzGraphic• Placed on client site• Custom research• Related to latest news• Infographic (6-10 Facts)• Article• Paid sponsorship (Tweets, Stumbles, Reddit and
more)
More…• Auto Tweeting in October• Link neutralization• Analyze competitor links and attempt to get
similar placements• Analysis is converted into action plan
• PR• Traditional media pitches
Effort oriented Earning links not guaranteed
Dashboard Updates
Home Tab• Non-branded traffic chart
is replaced with Organic traffic chart.
SEO Tab• Remove non-
branded from top graph• Allow plotting of
domain authority and root links• Add top entrances
graph and table
Entrances• Replaces Traffic tab• Entrances page
shows pages getting the most organic referrals in the last 30 days
Keywords• Removed Traffic in the
last 30 days
Key metrics• Rankings• Overall organic traffic• Entrances• Conversions• Leads• Phone Calls
Review Pending Client• Ability to opt end
user out of getting review pending client notifications