How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)

By Matt LaneGOVIS Conference 201121 June 2011

Presents:

INSERT COINS

How high do the piano stairs go?

Applying fun to user experience

WEB EXPERIENCEMANAGEMENTSOLUTIONS

Level 1: Piano stairs and “Gamification”

Level 2: Examining fun and games

Level 3: A return to the real world


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Piano stairs and the “Fun Theory”


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“Gamification”

Movement in the last few years to:

“just add fun/game”


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“Gamification”

“the process of using game thinking and game mechanics to solve problems and engage users”

Gabe Zichermann http://www.slideshare.net/gzicherm


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Some “Gamification” mechanics

-Points


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Points: Youtube views and “likes”


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-Points


-Badges

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Badges: Foursquare


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-Points


-Badges

-Collecting sets / “100%”

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Collecting sets / “100%”: LinkedIn Profile completion


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-Points


-Badges

-Collecting sets / “100%”

-Unlocking rewards

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Unlocking rewards: Bonus space in Dropbox


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LEVEL 1 COMPLETED

3:46

Our time to finish Level 1

WE HAVE BROKEN A RECORD!

Our time:

Average time:

Previous record:

BONUS POINTS:

3:53

00102030405060

3:50

7070





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What is a game?


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What is a game?

Structured play:

Artificial rule/s+Artificial goal/s=Interesting fun challenges


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What is a game?

Only use your feet+Get the ball in the goal=Football


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How are video games different?

Controlled environment

Allowing:

-Complicated “rules” (/physics etc.)

-”Juicy” feedback

-A rich tapestry of challenging but achievable goals


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Examining video games goals:Super Mario Brothers


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Examining video games goals:Super Mario Brothers

Long-term goal:Defeat King Koopa and rescue the Princess

Middle-term goal:Complete this world

Short-term goal:Complete this level

Immediate goal:Head right while:-Avoiding / killing enemies-Collecting coins and power-ups


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Examining video games goals:


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Goals, nested in goals, nested in goals

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Skill/time

Diffi

cu

lty

”FLOW”


http://en.wikipedia.org/wiki/Flow_%28psychology%29

FLOW

Anxiety

Boredom

Skill/time

Diffi

cu

lty

Why do we play games?


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Because they’re fun


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Why are games fun?


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Why are games fun?


ChallengeAutonomyFeedback

Mastery

Goal

Achievement

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Why are games fun?



Achievement

Mastery

Goal

- Serious consequence

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Why are games fun?



Achievement

Mastery

Goal


+ X (?)

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Why are games fun?



Achievement

Mastery

= Fun(?)

Goal


+ X (?)

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Why are games fun?


Not totally sure

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Because they’re fun


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LEVEL 2 COMPLETED

9:34

Our time to finish Level 2

WE HAVE BROKEN A RECORD!

Our time:

Average time:

Previous record:

BONUS POINTS:

9:41

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9:359:369:379:389:399:40

9:36

9:41

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> 40




> 41

Play versus work

In 2007, I moved to Montreal with my girlfriend. I thought I was lucky to very quickly land myself a job “testing” video games.

For eight weeks I played Contra 4 and Army of Two every day, from 8:30am until 5pm.

I learnt an important lesson…

> 42

Play versus work

Work consists of whatever a body is obliged to do.

Play consists of whatever a body is not obliged to do.

Mark Twain

> 43

Why are games fun?

Challenge

Autonomy

Feedback

Achievement

Mastery

= Fun

(?)

Goal

> 44

Why are games fun?

For one: we are not obliged to do them

“Compulsory fun” = torture

> 45

Why do we use websites?

Most of the time

it is to achieve a purpose

Seldom

because we are looking for a diversion

> 46

“…is an inadvertent con. It tricks people into believing that there’s a simple way to imbue their thing … with the psychological, emotional and social power of a great game”

Margaret Roberson

http://www.hideandseek.net/2010/10/06/cant-play-wont-play/

“Gamification”

> 47

“Games are not fun because they’re games, but when they are well-designed”

Sebastian Deterding

http://www.slideshare.net/dings/pawned-gamification-and-its-discontents

> 48

What if all stairs were piano stairs?

What if all presentations quirky fonts and sound effects?

What if all sites were “gamified”?

Questions

> 49

You can’t build fun into a system:

Fun is not an intrinsic attribute; it is the effect caused in a subject

Key messages

> 50

So sadly, there is no simple answer

We need to think hard to ensure sites and applications are well designed

(Fun is an extremely optimistic [and subject dependant] goal)

Key messages

> 51

Universally good ideas:• Clear goals• Clear current status• Clear path to goal• Clear choices• Clear confirmation

• Excessive feedback

Key messages

> 52

Know your users

Know the context

There will be some situations where some gaming mechanics may make sense

BUT: Game mechanics for their own sake are kryptonite to users

Key messages

By Matt LaneGOVIS Conference 201121 June 2011

Presents:

INSERT COINS

How high do the piano stairs go?

Applying fun to user experience


Date post:	13-Sep-2014
Category:	Business
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How high do the piano stairs go? Applying fun to user experience (GOVIS 2011)

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