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How I have used, developed and challenged media conventions

Date post: 07-Aug-2015
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Question 1- Use , devel op and challeng e conventions of p op gen re
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Page 1: How I have used, developed and challenged media conventions

Questio

n 1- U

se, d

evel

op a

nd chal

lenge

conve

ntions o

f

pop g

enre

Page 2: How I have used, developed and challenged media conventions

My main image is off my models standing in a straight line which allows a clear front cover format.

I have used the same layout so that there is a clear layout. What I’ve done differently is that the posters are all the lower tier.

The border of the posters effect, has been copied to make them stand out and helps enforce the idea that they are posters.

The use of colloquial language has been used in my magazine so that the language is understood by my intended target audience stereotypically/conventionally.

House style colour scheme: Main three are pink, blue and yellow. These summer colours have connotations to fun so they are conventionally used in pop magazines.

Adhering to genre conventions, I have used multiple typography and allowed them to support cover lines. The basis of my typography is the typography itself but what makes it distinctive is the embevel effect. The white border that assists the coverline makes it creates a connotation association to the genre of pop.

The strapline and date release are situated with the masthead which makes it easier for audiences navigation, of the front covers page.

A puff has been used to emphasise the price value. I have used a puff to advertise a competition opportunity. The way the Primark logo is used, is how I’ve established that the competition prise is to do with one direction. The typography or brand awareness will stand out to my intended target audience.

The posters are smaller in comparison to the main image. The main image is the most important aspect of the front cover because it promotes the main article which will appeal to intended target audience.

A gradient tool is used for the background so that the colour isn’t a solid colour. Like this background colour, I used the same white/grey and pink shade to adhere to colour scheme conventions.

The masthead uses conventional colour so that’s why I changed it’s colour to pink instead of dark yellow.

The embellishment, allows attention to be drawn to the main images cover story. Taking inspiration, I used shapes to present the artist name and created a synergy between the front cover and double page spread story.

Page 3: How I have used, developed and challenged media conventions

Develop- Subverting and adhering to conventionsI have taken inspiration for the corner coverline exclusive. To create an indifference, I have changed the language to make it a different type of coverline that reveals more information about its contents.

The typography has also been matched to the coverline. I have done this in order to create consistency between the smaller coverline stories whilst embeveling the typography so that it creates a 3D effect on the page.

The main image has inspired my main image due to “mise en scene” posture and facial expressions. Little mix have childish/ happy/ fun facial expressions which creates connotational conveyance to the fun aspect of the pop genre.

Further facial expression analysis: I have created a gender mutual band which subverts the conventions of the pop genre. The way in which facial expressions and body language has to also stay gender neutral. Likewise, Little Mix are focused into a tight frame.

Page 4: How I have used, developed and challenged media conventions

Challenge: subverting conventions of the pop genre which creates a unique edge

The main way I challenged conventions was by making a gender neutral band. I chose two girls and two boys so that they all can have a role to play within the band. My idea is most commonly used for indie bands but the band Only the young has been able to create a new side to pop.My masthead/ name for my pop magazine can be seen to have indie connotations but to keep the adherence to pop, I adhered to the color scheme and used typography that creates association with artist stars. That’s why I have used a star embellishment. My target audience is younger teenage, 11-16 years, so that’s why the front cover uses abstract shapes. This creates a different edge to my magazine which makes it look more like a scrapbook.

Facial expressions adheres to the conventions of pop but to keep the gender neutral band idea, each band member portray an individual aspect of character. The facial expressions are relevant because I want my intended target audience to be able to clearly notice my magazine genre without having to read the magazine in depth.

The coverline which supports the main image is a slight challenge from conventions. The subject topic isn’t revolved around celebrity crushes or the life story about the artists. Instead, the coverline uses a written hotseat to demonstrate individual character. In addition the audience know its facts because what has been said is from the band members.

Page 5: How I have used, developed and challenged media conventions

Use: adhering to conventions of the Pop genre

Used a similar layout. I have copied the idea of a bold headline typography and copied the idea of use of language. Instead of calling my contents page, contents page, I used language which has connotations to a gossip edge. I have copied the use of ellipses but used the date positioning above the ellipses to create a tight format.

I have noticed that an editorial note is featured. Here, I have learnt how to use the right register to write an advertisement note for the intended target audience to read.

Pop magazines conventionally use a lot of posters to increase magazine value so I have used Photoshop tools to create my own posters.

The editorial sign of has inspired my sign off because I like the idea of creating an informal friendly approach towards my intended target audience.

For my house styles color scheme, I have used the same three main colors however I have used more summer convocational shades.

The use of shapes creates an abstract scrapbook edge which has connotations to a gossip diary. I have used this idea but used a Star shape to create association with my magazine title, “Rising star.”

I have used a pull quote as a coverline to create a gossip edge to the possible coverline. The pull quote is short and snappy however it will entice my intended target audience.

Page 6: How I have used, developed and challenged media conventions

Develop- Subverting and adhering to conventions

Considering typography, I have used a larger variation. I have used bold typography to draw attention to the individual coverline.

For additional coverlines, I have used colloquial language. For consistency, I have kept within the color scheme.

For the extra images, which makes up coverline stories, I have included a border and a drop shadow on my images. The glow effect makes the images pop out the page which allows the focus to be shifted towards the coverline. I have also played with the words so that it stays within the given column but creates a new dynamic to the page. I have used serif font because the font will be enlarged so the language is still interpretable. In addition, serif font has connotations to feminine calligraphy due to the use of curled typography.

Conventional pop magazines either have a green screened background or a plain background. I have used shape tools and calligraphy typography to create a new edge to my additional posters. The colors has adhered to the pop genre and my color scheme. For the signature sign off, I have used typography that looks written so it becomes a poster with increased value to my intended target audience due to its feature.

Page 7: How I have used, developed and challenged media conventions

Challenge: subverting conventions of the pop genre which creates a unique edge

“Mise en scene,” facial expressions and body language creates a new edge to my pop magazine. Conventional facial expressions and body language include a simile smile and standing in a straight line. To challenge the convention, I have thought more of facial expressions and body language to connotates to a fun/ wild aspect. The significance is that pop magazines are made to entertain and breaks the barrier between audience and celebrity so the context of the coverlines will be seen as entertaining because of the combination of facial expressions, body language and coverline text support.

Page 8: How I have used, developed and challenged media conventions

Use: adhering to conventions of the Pop genre

The idea of the pull quote being the title but I created an semantic association with the context within the double page story.

It’s conventional to have a busy double page spread layout however, the layout is expected to have concise columns.

The way the shape is placed slanted is what I used for my media magazine. It creates a new style to my magazine and my headline/ pull quote fits perfectly within.

The idea of using a ribbon and the different typography fonts have been inspired by this. I tried the same ribbon effect but it didn’t look as effective as what I chose finally. Inside the ribbon, I didn’t want the words to be put in a straight line so I I enlarged and italics the bands name, “Young Parody,” and used the same typography as the page numbers for the tour name and “The who hotseat,” type of article. The typography for “Young Parody,” has also been used on my front cover which enforces/ begins to build brand awareness.

The way in which the gradient tool is used adheres to my house style. I have created consistency between my front cover, contents and double page spread by using the same shades of white and pink. This is a conventional aspect of all magazine genres.

The way in which the questions are highlighted, I have used the same idea however I have changed the typography colors of the text spoken by the boys in blue and for the girls pink. Each gender has a connotations color whilst keeping within the colour scheme.

Page 9: How I have used, developed and challenged media conventions

Develop- Subverting and adhering to conventions

I have used the idea of a bottom strip but instead of having context such as tour information, I have used the space to add page numbers.

The use of love hearts has helped me create clear sections of where to put my question numbers.

Instead of boxing of band members responses, I have created the same ripple effect but sectioned of within columns.

My Strapline uses language that will appeal interest to my intended target audience. The language used has a gossip flair and also endorses my band.

My exclusive reminds me of newspaper typography. I have used the word exclusive but I have embeveled it and included a drop shadow effect so that it doesn’t go un noticed. The embelishment around has been inspired by the headline.

Page 10: How I have used, developed and challenged media conventions

The conventional subject stories of pop magazines often including articles on dating gossip or factual information about the artists. However, I have challenged the conventions by creating a double page spread story called the who hotseat. It uses short snappy questions, in the form of an interview, to ask such questions such as celebrity crushes and best stage moment. I believe this way of writing an article creates an entertaining tone which will appeal to my intended target audience.

Challenge: subverting conventions of the pop genre which creates a unique edge


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