Date post: | 23-Feb-2017 |
Category: |
Small Business & Entrepreneurship |
Upload: | jeff-sanders |
View: | 349 times |
Download: | 1 times |
WHAT I AM COVERING▸ The Joy of Publishing
▸My Story from Podcast to Published Book
▸4 Strategies to Create Premium Content
#ccn16author
THE JOY OF PUBLISHING▸ Increased Credibility for You (you can call
yourself an author!)
▸ Increased Value for Your Audience
▸Future Book Deals, Interviews, Speaking Engagements, etc.
#ccn16author
PODCAST TO BOOK EXAMPLES▸Lewis Howes: The School of Greatness
▸Gary Vaynerchuk: #AskGaryVee
▸Jon Nastor: Hack the Entrepreneur
▸Shawn Stevenson: Sleep Smarter
▸Scott Sigler: Infected#ccn16author
MY FIRST DEAL DIDN’T HAPPEN▸Graduated and Clueless
▸Wrote a manuscript
▸Pitched to Literary Agents
▸Turned Down (many times)
#ccn16author
2. THE CONTENT CREATOR▸Created premium content (which publishers
are looking for)
▸Marketed my premium content (to attract the right people)
▸Used premium content to write a great book (could be traditional or self-published)
#ccn16author
PREMIUM CONTENT▸High value content, in excess of what is
normally expected.
▸aka - YOUR BEST STUFF
#ccn16author
AIM HIGH▸Audiences Don’t Have Time for Low-
Quality Content
▸Publishers Don’t Work With Low-Quality Content Creators
▸Why Bother if Your Content Isn’t Designed to be Excellent?
#ccn16author
CONSISTENCY▸Separates the pros from everyone else
▸Attracts advertisers, audiences, and book publishers
▸145 weekly podcast episodes
#ccn16author
FOCUSED & TARGETED▸Stick to a Theme that Attracts Publishers
(e.g. leadership, sales, health & wellness)
▸Focused content is much easier to create and consume
#ccn16author
VARIED APPROACH▸ Interviews
▸Self-generated content
▸Tips
▸Strategies
▸Stories
▸Recommendations
▸Resources
▸ Instructions (how-to’s)
▸Action steps
▸Quotations#ccn16author
VARIED APPROACH▸Makes Writing the Manuscript MUCH
Easier
▸Experiment in Your Recurring Content, NOT in Your Book
#ccn16author
THROUGH LINE▸A connecting theme or structure
▸A constant from beginning to end
▸The spine of your content
#ccn16author
THROUGH LINE▸Two Possibilities
▸1. Create Random Content (and find the through line later for your book)
▸2. Design a Through Line Now (and craft your ongoing content around it)
#ccn16author
THROUGH LINE▸Random Content ▸ 5 AM Blueprint 7-Step System
▸Predetermined Through Line ▸ Donald Miller’s Story Brand Podcast
#ccn16author
PREMIUM CONTENT STRATEGIES▸1. Consistency
▸2. Focused & Targeted
▸3. Varied Approach
▸4. Through Line
#ccn16author
REVIEW▸1. Create Premium Content (and stick with it!)
▸2. Get a Publisher (or self-publish)
▸3. Write a Great Book
#ccn16author
FINAL ACTION STEPS▸1. Decide what book you want to write
▸2. Make a premium content plan that leads up to your new book
#ccn16author