1. Understand Your Options. Marketing Stats.

2. Direct Mail Business Owners were split evenly. Direct Mail usage is most likely going to increase as well as decrease by at least 17%. Those that were planning on increasing represent (21%) were the self-employed entrepreneur. Only 8% of larger businesses (1000 employees or more) planned on increasing. 28% of those large businesses plan to decrease direct mail.

3. Thoughts ToConsider Strategic ConsiderationsWhat and Who is Your NicheMarket?Baby Boomers mostlikely will welcome directmail.Gen X can go in eitherdirection.Gen Y most likely willtrash the direct mail piece

4. 64% PLAN ON INCREASING NEED TO PLAN CORRECTLY TOUSAGE. HAVE SUCCESS While nearly 2 in 3 entrepreneurs (representing 64%) plan on increasing their email marketing efforts. .. email is becoming less and less receptive due to low open rates. Currently Open Rate is 5-10% Read Rate is less than 1%

5. When Using Video Email and Video Text Messages Open Rate Increases by 95%!

6. NETWORKING EVENT MARKETING SPEAKING ENGAGEMENTS Networking in Person continues to be the strongest and most successful marketing tool. People like to work with people that they like and trust. A significant 60% of entrepreneurs plan on increasing their networking, event marketing and speaking engagements. Business to Business has the highest increase (67%) while Business to Consumer is still growing strong, however at 53%.

7. Over 70% of Networking Attendees Do not follow up with the people they meet. Essential to Follow up Using an Effective Drip Campaign. Using a Video Campaign increases Your Open Rate by 95%.

8. 80% of entrepreneurs plan on keeping their Marketing Press Release Strategies with 43% planning on increasing its usage. Businesses are employing Press Releases to be completed on their businesses by outside firms. 52% that plan on employing outside firms are small business owners. Only 24% of larger companies (those employing 500- 1000) employees plan on increasing this marketing strategy.

9. With Over 97% of Consumersstarting their search onlinefor just about any product orservice, it is understandablewhy 46% of entrepreneurs areincreasing their onlineadvertising efforts.Large businesses are planningto be more aggressive withonline strategies. (53%)

10. SEARCH ENGINE OPTIMIZATION (SEO)Not surprisingly, mostEntrepreneurs (71%)Are planning on increasingTheir SEO efforts.

11. Video SEOWith Googlepurchasing YouTubeVideo is growingrapidly.By 2014, 80-90% ofthe Internet Contentwill consist of video.Grab Your OnlineReal Estate before itis too late.Video SEO is here!

12. 55% of entrepreneurs have either no plans to use or will decrease their use of print ads. Baby Boomers are still reading Print Ad. Know your Niche Market to ensure you are marketing the correct way to your audience. With less businesses advertising via print, it could lower the cost.

13. Most entrepreneurs have no plans to use radio ads. (68%) Generation X- Talk Radio Listeners Window-of-Opportunity to Communicate with this target market? Possible Lower Costs. Business to Consumer are more likely to use this avenue (11%) compared to Business to Business (5.1%)

14. PRLog (Press Release) - Sep 10, 2011 1. Online Content Marketing In the Information Age, the more information you can provide to potential customers, the more likely they are to learn from you, and find you to be a credible, reliable source. Credibility is the first step to earning confidence. Customer confidence leads to increased sales. Focus on delivering QUALITY content about your business and your services, and your public perception will increaseas will your sales.

15. Cisco predicts that 80% of all internet traffic will be video by 2015. Other predictions indicate that this will occur by 2013.If youre not learning about how to use video to grow your business online, its time to get started.Consider video presentations about your business and services. Go for quality and differentiate yourself from your competition early in the game.Video brochures, video newsletters, and regular video communications on your web site will identify your business as progressive and in touch.

16. Facebook will reach 1 Billion members in late 2011 or early 2012. Thats almost one quarter of the worlds population as members on one website. If you dont have a Facebook page, now is the time to get one. Social media isnt just for idle workers. Businesses are using social media toconnect to a larger world of customers. Twitter, Facebook, LinkedIn and othersare leading the way. But dont just be a follower. Lead the way by using these great businessapplications that are taking social media one step further:Chatter by SalesForce.com, Jabber Show and Shareand Quadall by Cisco.From webcasting, and video sharing to cutting edge business networkingapplications, our world is going Social.Dont get left behind. Be an early adapter and get a leg up on yourcompetition.

17. 2012 Marketing 1. SEO Optimization- you need to get your brand/website found by search terms that your clients use to find your product or service. 2. Local Places- An Affordable way to get on page #1 (and stay there!) of Google and other search sites 3. Video Marketing. Imperative that you learn how to market yourself using video.

18. MOBILE VIDEO MARKETING VIDEO SEO Project Manager Project Manager Blake GoodwinCory Michael Sanchez

19. Report Statistics Provided by Social Media Marketing 2011.FREE ONE-HOUR STRATEGY SESSION WITH A LOCAL GUERRILLA MARKETING PROJECT MANAGER

20. To Register for Your Free One-Hour Strategy Session Please provide the following information and email to Strategy4Success@cox.net You will receive a response within 48 hours. First and Last Name Cell Phone Email Address Best Time To Reach You Your Time Zone

21. Future On-Line Workshops and Powerpoints How to Use Facebook. How to Use Linked In. How to Use TwitterFeed. How to Use The Power of Google Marketing Plan (for Real Estate Professionals) How to Use Article Writing Properly. How to Blog/Vlog.