How technology is shaping our world?

a trend report(June 2010)

byOriol pascual

Contents

1. Media on the digital age

2. Creativity = entrepreneurship

3. The internet of things

4. Atoms are the new bits

1Media on

the digital age

Traditional media

• Unidirectional; Monologue• Costly to produce & distribute• Narrow content options - top hits only

Why?

Constrained by physics

Traditional media constrains

CONSTRAIN MEDIA

Bookshelf space Newspaper, book, magazines

CD, vinyl, tape

Time (24h/day) Television

Radio

New Media

• Bi Multidirectional; Conversation • Affordable to produce & distribute• It’s everywhere: home, work, mobile, ipod,

media center• It’s about niche content

The Long Tail of content

Cell phone = TV station

Impact of new media

• Empowerment of the individual

• Democratization

• Always online

• Digitalization = Free production & distribution

2Creativity =

entrepreneurship

Impact of creativity & entrepreneurship

• Everyone is a creative

• Today, it is easier to monetize creativity

• The world is the marketplace

3The internet of

things

Impact of internet of things

• Objects join the net

• Easier to monitor behavior patterns

• Personalized solutions

4Atoms are

the new bits

Impact of atoms are the new bits

• Free design tools competing with high-end ones

• Original designs are freely distributed, modified, & reproduced

• Every garage is a potential factory

Summarizing

How technology is shaping our world?

How is technology shaping our world?

• Empowering individuals to create & monetize

• It is all about niche markets & content

• Distributed economy rules!

oriolpascual.com