1.

2. EngagePromoteConvert
Insert your short code & keyword
into all forms of traditional advertising
Short code is41513
Keyword isSuesSalon
Radio
Print
Blog
TV
Email
Website
3. EngagePromoteConvert
Lets take a look at Sues Salon
Sue is looking to increase business
she wants to increase number of clients,
generate more repeat business,
and cut down on her no shows
4. EngagePromoteConvert
Hmmm
Sues Beauty Salon
to receive coupons
and specials
TextSuesSalon to 41513
Radio
Print
Blog
Use your shortcode & keyword to promote your business
TV
Email
Website
5. EngagePromoteConvert
Sues Beauty Salon
to receive coupons
and specials
TextSuesSalon to 41513
Thank you 4 joining Sues VIP Program. U will receive weekly specials , coupons & event notifications!
From: Sues Salon
To:
4
1
1
3
5
SuesSalon
3
2
1
6
5
4
9
8
7
6. EngagePromoteConvert
COOL!
7. EngagePromoteConvert
Okay , Sue promoted her salon and customers opted-in to her mobile coupon service
Once customers send atext to
this short code, they will now
appear in Sues client database
8. EngagePromoteConvert
->Now remember Sue mentioned in her promotion that she would send out weekly specials to her VIP Customers
->Sue now has 50 potential customers who have opted in to her mobile coupon service and she would like to send out a promotion for a salon cut and color
->Sue simply will log into her CMP mobile platform and send out a promotion
Send to Group : SuesSalon (50)
Select Template:Weekly Promotion
Message:Sues salon 10% off cut,color, & free sample shampoo valid til 12/20/10#125484.324.8398
Text stop to end
Send
Send
9. EngagePromoteConvert
Oneweek later
Hello, I would like to schedule a cut and color for the 19th
Yes, I just received the special on my phone..
Can you also, send me a reminder, one day prior..
Yes, you can Wow, what great service..thanks!
Sues salon 10% off cut,color, & free sample shampoo valid til 12/20/10#125484.324.8398
Text stop to end
From: Sues Salon
10. EngagePromoteConvert
->This Customer wants a Text Reminder for her appointment.
->Use this reminder service when scheduling your customers appointment
-> This is a big step in cutting down no-shows
-> Log into CMP Mobile Platform to set reminder
11. EngagePromoteConvert
Oh yes, thats right I have the salonappointment tomorrow
One day before
salon appointment
Mary,
We are looking forward to seeing you tomorrow12/19 @ 3pm
Questions?
484.324.8398
From: Sues Salon
12. EngagePromoteConvert
Okay,but what if I have a number of cancellations in a week and I am looking to get business immediately
->When the customer arrives Sue can place her customers coupon codes into the CMP mobile platform and track her campaign results
-> Simple Now that you have a customer database signed up for your promotions.
-> Send out a group text message: We have openings on Monday @ 3pm, 4pm and Wed@ 1pm, 3:30pm receive 10% off when u book this slot, 484.324.8398
Send
13. by pressing one button you just reached all
of your contacts instantaneously..
What other marketing channel can offer such power ???
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
1 text
Sues
Salon
Send
14. EngagePromoteConvert
We looked at:
-> PromotingSues Salon with a mobile campaign by inserting a short code and keyword
-> Sending out reminder text messages to reduce no shows
-> Sending out a group text message to fill Sues Salon when slots were open
15. EngagePromoteConvert
-> Texting Nation:Of the 272 million US cell phone currently subscribed, over 96% of them are SMS (text) capable (CTIA 2009)
-> High response rates:More than 5x as many people respond to mobile messages as compared to traditional, off mobile call to action campaigns (94% of received messages are read) 97% of consumers carry their phone at retail. (PMA 2009)
-> Targeting:The mobile medium is an inherently intimate medium enabling highly targeted, one-to-one communication with audiences and lots of potential for personalization and up-selling
HERE IS WHAT THEY ARE TELLING YOU
THE FACTS ARE IN
Send
16. EngagePromoteConvert
Ready to get busy?
17. EngagePromoteConvert
Contact us today!
1
2
484. 324. 8398
3
Sales@cmpmobile.com