1
types of Links Social Media Content Blogroll Footer How Links Pass Link authority passes from one site to another in a variety of ways. Learn how we think link authority is built and passed from site to site on the internet today, which is one factor search engines use to determine which site to rank above others. Authoritative Websites Websites gain authority by building itself up as a reliable resource, with trustworthy content. value Affected links link decay 10-15% of PageRank on a page disappears before Pagerank flows along to outlinks. Semantic signals, social signals, and co-citations can also be passed. value would be passed but misguided possible site penalization and value take away drastic drop in value valuable link discounted in value Link Value Key dead page verticalmeasures.com created by: * valuable harmful Paid Link* Too much exact match anchor text* 301 Redirect No Follow no value is passed Internal Pages to a broken page Valuable Link Your Website
