How many of you have a Social Networking

account?

INTERACTIVE TELEVISION

Agenda

1. What is Interactive TV? 2. How is it being marketed?- New Products- Marketers Benefits3. Samsung Example4. Future Technologies5. Conclusion

What is Interactive TV?

How is it being Marketed?

By using digital TV services: Global services, satellite and cable. It offer on Broadband connection and mobiles Via computers Internet

“Social Media” is a great tool for marketing new products

Driving traffic and increasing sales.

Advanced advertising spots (pop-up overlays)

Marketers Benefits:

Profitable tool to learn about their customers,

Build connections Customize services. Service providers:

“WIN WIN SITUATION”

Samsung Interactive TV

http://www.youtube.com/watch?v=4q8eX9_VNuU

What’s next?

- Connect TV with internet- Social media communications

Network: Youtube, Twitter, Facebook, Pinterest

Where is it going?

Old vs. New

- Increased socializing and networking- Interactive TV based programming- Innovation from TV Broadcasters

THE ENDQuestions?

Tweet#ITV111

Sources

http://pinterest.com/merlenec4/interactive-tv/

http://adage.com/article/digital/interactive-tv/232996/

http://www.madisonavenuejournal.com/2007/07/05/prediction_nanogaming_will/index.php

http://www.youtube.com/user/yaelhikri?feature=watch

http://www.youtube.com/user/getconnectedtvshow?feature=watch