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How Marketers Can Take Advantage of the Visual Web

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Brand Innovators MegaTrends // September 30, 2015 THE RISE OF THE VISUAL WEB. AND HOW MARKETERS CAN TAKE ADVANTAGE OF IT MASTERCLASSING, LOS ANGELES OCTOBER 6, 2015
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Page 1: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

THE RISE OF THE VISUAL WEB. AND HOW MARKETERS CAN TAKE ADVANTAGE OF IT

MASTERCLASSING, LOS ANGELES !OCTOBER 6, 2015 !

Page 2: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

HELLO. MY NAME IS

BEN PLOMION

MasterClassing // October 5, 2015!

Page 3: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

In-Image Ads

In-Screen Ads

THIS IS WHAT WE DO

Social Media Listening

Page 4: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

NOW, ON TO THE STUDY…

MasterClassing // October 5, 2015!

Page 5: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

WHAT IS THE VISUAL

WEB?

MasterClassing // October 5, 2015!

Page 6: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

TAKEAWAY #1: VISUAL ARTS MATTER MOST

MasterClassing // October 5, 2015!

Page 7: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

TAKEAWAY #2: MOBILE AND

SOCIAL ARE THE

DOMINANT CHANNELS

MasterClassing // October 5, 2015!

Page 8: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

TAKEAWAY #3: PINTEREST AND

INSTAGRAM ARE THE DOMINANT PLATFORMS OF

THE VISUAL WEB

MasterClassing // October 5, 2015!

Page 9: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

TAKEAWAY #4: IMAGE RECOGNITION IS KEY TO UNLOCK THE POTENTIAL OF THE VISUAL

MasterClassing // October 5, 2015!

Page 10: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

TAKEAWAY #5: CUSTOM IMAGERY TRUMPS

STOCK PHOTOS VISUAL WEB

MasterClassing // October 5, 2015!

Page 11: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

TAKEAWAY #6: VISUAL STORYTELLING

AND SOCIAL SHARING RULE THE FUTURE

MasterClassing // October 5, 2015!

Page 12: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

TAKEAWAY #7: A WIDE GAP BETWEEN IMPORTANCE AND INVESTMENT

MasterClassing // October 5, 2015!

Page 13: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!MasterClassing // October 5, 2015!

VIEW FROM GRUBHUB WE REALLY DON’T WANT CONSUMERS PHOTOGRAPHING DELIVERY FOOD IT’S NOT PRETTY

Page 14: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!MasterClassing // October 5, 2015!

VIEW FROM 1-800-FLOWERS

“FOR US SEASONALITY IS KEY”

Page 15: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!MasterClassing // October 5, 2015 !

VIEW FROM LEADING HOTELS

“WE WANT TO INCITE ACTION AFTER INSPIRATION”

Page 16: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

THE VISUAL WEB IS HERE NOW.

ARE YOU READY?

MasterClassing // October 5, 2015!

Page 17: How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

GET THE RESEARCH TODAY GUMGUM.COM/VISUALWEB

MasterClassing // October 5, 2015!


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