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How Marketers Can Win On Social Media

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  • HOW MARKETERS CAN WIN ON SOCIAL MEDIA

  • GET TO KNOW US

    http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/

  • MARKETERS RUIN EVERYTHING

    - @garyvee

  • MARKETERS RUIN EVERYTHING

    Lets call people to help them.

  • MARKETERS RUIN EVERYTHING

    Lets call people to help them.

    Maybe we should try e-mail?

  • MARKETERS RUIN EVERYTHING

    Lets call people to help them.

    It wouldnt be a shame if we interrupted their

    favorite TV show, right?

    Maybe we should try e-mail?

  • MARKETERS RUIN EVERYTHING

    Lets call people to help them.

    It wouldnt be a shame if we interrupted their

    favorite TV show, right?

    Maybe we should try e-mail?

    Lets advertise on Facebook. People love

    advertising on Facebook!

  • MARKETERS RUIN EVERYTHING

    Lets call people to help them.

    It wouldnt be a shame if we interrupted their

    favorite TV show, right?

    Maybe we should try e-mail?

    Lets advertise on Facebook. People love

    advertising on Facebook!

    Or banners. And YouTube pre-rolls. And

    Highlighted tweets. YES!

  • Lets call people to help them.

    It wouldnt be a shame if we interrupted their

    favorite TV show, right?

    Maybe we should try e-mail?

    Lets advertise on Facebook. People love

    advertising on Facebook!

    Or banners. And YouTube pre-rolls. And

    Highlighted tweets. YES!MARKETERS

    RUIN EVERYTHING

  • AND ITS THEIR FAULT

    SHANNON WEAVER

  • WE LEARNED IT THE WRONG WAY

    SENDER RECEIVER

  • WHAT DO WE SEND TO THE RECEIVER?

    SENDER RECEIVER

  • WHAT WE

    SEND

    WHAT DO WE SEND TO THE RECEIVER?

    WHAT THE RECEIVER WANTS TO RECEIVE

  • WHAT WE

    SEND

    WHAT DO WE SEND TO THE RECEIVER?

  • WHAT DO WE SEND TO THE RECEIVER?

    WHAT THE RECEIVER WANTS TO RECEIVE

  • WHAT WE

    SEND

    WHAT DO WE SEND TO THE RECEIVER?

    WHAT THE RECEIVER WANTS TO RECEIVE

    NO INTERSECTION

  • WE CAN WIN IF WE REVERSE ENGINEER

    SENDERRECEIVER

  • WHAT DOES THE RECEIVER WANT TO RECEIVE?

    WE CAN WIN IF WE REVERSE ENGINEER

    DO THE RESEARCH

  • WHAT DOES THE RECEIVER WANT TO RECEIVE?

    WE CAN WIN IF WE REVERSE ENGINEER

    DO THE RESEARCH

  • WHAT CAN WE SEND?

    WE CAN WIN IF WE REVERSE ENGINEER

    DO THE RESEARCH

  • WHAT CAN WE SEND?

    WE CAN WIN IF WE REVERSE ENGINEER

    DO THE RESEARCH

    CLICK TO DISCOVER

    http://www.digitaltransformationbook.com/about-the-book/

  • WHAT THE RECEIVER WANTS TO RECEIVE

    WE CAN WIN IF WE REVERSE ENGINEER

    WHAT WE CAN SEND

    AIM FOR THE SWEET SPOT

  • WE CAN WIN IF WE REVERSE ENGINEER

    AIM FOR THE SWEET SPOT

    CLICK TO READ MORE

    http://www.digitaltransformationbook.com/10-hyper-disruptive-business-models/

  • WE CAN WIN IF WE REVERSE ENGINEER

    SENDERRECEIVER

    THROUGH WHICH MEDIUM DO WE REACH OUR AUDIENCE?

  • WE CAN WIN IF WE REVERSE ENGINEER

    SENDERRECEIVER

    CLICK TO DISCOVER

    http://www.digitaltransformationbook.com/10-hyper-disruptive-business-models/

  • WE CAN WIN IF WE REVERSE ENGINEER

    SENDERRECEIVER

    BE WHERE THE ATTENTION IS!

  • WE CAN WIN IF WE REVERSE ENGINEER

    SENDERRECEIVER

    ARENT WE FORGETTING SOMETHING?

  • WE CAN WIN IF WE REVERSE ENGINEER

    LISTEN!SENDERRECEIVER

  • LISTEN!WE CAN WIN IF WE REVERSE ENGINEER

    SENDERRECEIVER

  • Maybe we should try e-mail?

    5 LESSONS TO REMEMBER

  • 5 LESSONS TO REMEMBER

    Know what your audience wants

  • Know what your audience wants

    Supply the audience with the content they want

    5 LESSONS TO REMEMBER

  • Know what your audience wants

    Supply the audience with the content they want

    Know where your audience is

    5 LESSONS TO REMEMBER

  • Know what your audience wants

    Supply the audience with the content they want

    Know where your audience is

    Be where the attention is

    5 LESSONS TO REMEMBER

  • Know what your audience wants

    Supply the audience with the content they want

    Know where your audience is

    Be where the attention is

    Listen!

    5 LESSONS TO REMEMBER

  • MARKETERS RUIN EVERYTHING BECAUSE THE COMMUNICATION MODEL HAS BEEN

    DEAD WRONG ALL THE TIME.CLICK TO TWEET

    http://ctt.ec/b2mR_

  • @[email protected]

    NICK VINCKIERConsultant

    +32 474 39 12 82

    HOW MARKETERS CAN WIN ON SOCIAL MEDIA

    Lets talk on Twitter! :-)

    http://www.twitter.com/nickvinckierhttp://www.twitter.com/nickvinckiermailto:[email protected]?subject=

  • GET TO KNOW US

    http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/http://www.digitaltransformationbook.com/about-the-book/

  • HOW MARKETERS CAN WIN ON SOCIAL MEDIA

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