Date post: | 23-Aug-2014 |
Category: |
Marketing |
Upload: | giorgos-anastasiou |
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HOW MARKETERS WILL BE
REAL SOCIAL SUPERSTARS
photo by Ramon Vaquero
Your Facebook page has many fans...
and digital team tells you that engagement is always high
photo by Roberto Portella
photo by Larry Hamill
Your analytics dashboard says "viral conversations" on Twitter create a volume of emotions
… and just a few minutes ago you had a great idea about Instagram
photo by Rui Caria
Everything seems good. However, this is not a complete view of what you can achieve in social media
photo by Colors Tokito
Should we re-examine the meaning of “social” as a source of data that will help build relationships?
photo by Colors Tokito
and maybe for the whole company?
photo by Hideyasu Chiba
NOT JUST MARKETING !
WHY ?
Because the definition of social media from the marketing perspective is not the forest; it’s just the tree.
photo by Don Farral
photo by Drew Reynolds
People have started distancing themselves from anything reminding them of marketing, communications or customer service
Meanwhile these and even more are what create the total experience of the brand, because…
photo by Arnaldo Medeiros
The interesting part begins when you use social media data in order to create unique experiences on any possible channel
photo by massimo margagnoni
This should be considered as the future of marketing
photo by martin rak
photo by juan devillalba
Assuming you are a brand that holds the secrets of social media is not enough
Nothing social is some sort of professional expertise
photo by yusuke sakai
It’s the way companies should be “run”
photo by yusuke sakai
It should be a part of business strategy, integrated with CRM, because…
photo by yusuke sakai
The brand and the employee experience provide specific R.O.I
photo by owen smith
HOW ?
photo by marcus hausser
By energizing the brands after motivating employees to socially engage both in and out of the company
AT LEAST THE REWARD IS...
Valuable social interaction data, deep trust from consumers feeling that they are understood, counted upon and included
in planning
photo by amin roshan afshar
BUT WHAT IS THE KEY FOR THIS ?
Our transformation from social media expert to a Change factor
photo by leon leijdekkers
Because Social Media is the future of business tranformation
photo by Tokito colors
And marketers who lead social innovation will be the real social superstars
photo by Ramon Vaquero
THANK YOUprepared by Giorgos Anastasiou
http://www.avakon.com/